How to create a style guide for your blog

How to create a style guide for your blog is essential knowledge for every digital entrepreneur. This manual will be the basis for every blog and the path that all its approaches should follow. Read on and learn how to create a style guide for your blog in just a few steps.

As a blogger, it’s essential to have a style manual for your blog. It helps manage our posts. A style guide is a document that allows us to organize our content without losing originality.

Style guide components for your blog

A style manual has many components that fit each blog, but all guides must have:

  • Introduce the topic to which you refer.
  • Define our target audience buyer-person
  • What topics are we going to address?
  • How do we write the content?
  • Style of images, illustrations, and/or designs.
  • Tools to optimize publications.

Already with these components defined, work on the following steps to create your style guide. Remember, a guide doesn’t have to be the ultimate rule. It adjusts every step to the needs of your blog.

Steps to create a style guide for your blog

Follow each step to get your style textbook.

Define the brand image (who are you? and what is the goal?)

Define a brand image for your blog

For this first step, you need to focus on who you are and the blog’s purpose. It won’t do any good to work on the next steps if you don’t know the ultimate goal. A style manual will be the basis for creating the blogging identity, so defining who you are is essential.

Buyer person

Once you’ve defined who you are and what your goal is, it’s time to determine who you’re working for. How is the person interested in my content? And what are the concerns you may have, and how can I resolve them? It’s the question to answer.

The buyer-person will be the definition of model readers, from this model will be worked on in the following steps. Define your lifestyle and ambitions, so you’ll have a clear idea of what your goals are.

Teamwork and job distribution for the blog

With a clear idea of who you are and your buyer-person, it’s time to split the tasks. This step is primarily for a team blog, but it’s essential to define the functions even though it’s a personal blog.

It’s not just about assigning tasks to each team member. It’s also about doing a schedule of activities. If the blog is personal, you can schedule where you sort tasks and set the times.

Essential strategies for the manual

The first steps define the foundations for your organization. Now, you’ll talk about what the job will be like. Specify strategies such as:

Setting strategy usage in advance will reduce editing time and deliver a better success rate.

Focus on the subject

Choose a niche where you’re comfortable and adapt to everything you’ve already defined before. But it’s not just choosing a theme. It’s concrete, the area that you can offer readers.

How the sections or news of the blog will be presented

Sets what the blog’s working method will look like and how it will be presented to the buyer persona. Defines what blog targeting will look like and how the topics to work will be divided.

Structure and types of blog post

Now that you’ve defined the categories to work with, you need to choose how the content will be presented. Generally speaking, the intro-content-conclusion structure is the most commonly used but tends to vary by content.

Articles such as tutorials, interviews, reviews, etc., do not always comply with this structure, but some elements can be established. Writing tools such as notes, quotes, mentions, hyperlinks, etc., can be defined in the style guide for your blog.

Besides, you can include style rules for titles or subtitles styles H1, H2, H3…

  • H1. Title style or main header (single use only).
  • H2. Style for secondary subtitles.
  • H3. Style for subtitles below H2 or titles for lists or bullets.

What communication with readers and the use of words will look like

When creating a style guide for your blog what communication with readers and the use of words will look like

Some say that formal writing is best, but a more personal style is chosen in other cases. Choose the narrative style that’s most comfortable for you and don’t hurt the brand.

It defines whether it will be talked about you or your, whether the writer will speak on your behalf or behalf of the team. It also determines the number of words and simplicity of sentences so that the reader does not encounter something strange. Specific points such as:

  • Words or expressions that you don’t want to appear on the blog.
  • The use of words or expressions derived from other languages.
  • Very technical words or terms that will make it difficult to read.

Images and videos. You have to take care of the visual style

Because the style guide is the basis for the blog brand, it’s essential to define all the common images. Create a list of the most used images and a standard for choosing new photos. For example:

  • Logo. It is an image that defines the brand. It is good to use it as a reference.
  • Icons. It is very useful to repeat them to use as a feature of the blog.

A good option is to select images with the same design trend. This applies to photos, infographics, illustrations. Take care that they have similar lighting, gradients, and similar landscapes. Following the trend is the key.

Also, don’t leave aside the videos that you attach to the articles. Use the ones that are most adapted to the blog image. It may vary by article, but try to use the same quality or editing style if they’re not your authorship. For cases where you attach videos from other authors, try to choose the most in line with the blog’s style manual.

Style and design

Don’t forget to play with the colors that define the brand. Use this color palette, create a more homogeneous image. Depending on the CMS you use, you’ll be able to color typography or label styles. It’s best to lighten for teamwork.

Use this tool to create a visual style between photos, icons, and blog logos. Every detail counts for aesthetics. The same applies to the contrast of the typography and background of the blog.

The style guide for your blog should evolve

The guide or style manual of your blog is nothing more than that. A guide, over time, can be modified. Each area of the world 2.0 is constantly evolving, and your blog’s style manual won’t differ.

With each change the brand undergoes, so will your blog’s style manual. Constant renewal makes the blog a reference of trend and topicality, so modify the style to offer these qualities.

Now that you know how to create a style guide for your blog create it and improve. Remember to define who you are and what the buyer-person of the brand is to get a better result. Remember to set the basic drafting rules and guidelines for using images. Good handling of color palettes and contrasts is vital for defining visual styles.

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