NEW – Affiliate Program Management: An Hour a Day Prussakov Affiliate Marketing


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Format: Paperback
Language: English Publication Year: 2011
ISBN:

9780470651735

EAN:

9780470651735

NEW – Affiliate Program Management: An Hour a Day Prussakov Affiliate Marketing

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Product Information
Affiliate marketing is hot; here’s how to get your program going Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Product Identifiers
Publisher Wiley & Sons, Incorporated, John
ISBN-10 0470651733
ISBN-13 9780470651735
eBay Product ID (ePID) 99403697

Product Key Features
Format Trade Paperback
Publication Year 2011
Language English

Dimensions
Weight 25.2 Oz
Width 7.4in.
Height 1.3in.
Length 9.3in.

Additional Product Features
Dewey Edition 22
Table of Content Foreword xxvii Introduction xxix Part I History, Terminology, and Introductory Remarks 1 Chapter 1 Understanding Affiliate Marketing 3 What Is Affiliate Marketing? 4 Affiliates, Subaffiliates, and Superaffiliates 5 Affiliates 5 Subaffiliates 6 Superaffiliates 7 Universality of Affiliate Marketing 9 Marketing Channels and Types of Affiliates 9 Content Publishing 10 Couponing 10 Data Feeds 11 Email Marketing 12 Paid Search 12 Loyalty Marketing 12 Social Media 15 Video 15 Popularity 17 Chapter 2 Budget, Payments, and Related Considerations 19 Budgeting 20 Performance-Based Models 21 Interaction with Other Channels 24 Reversal Policies and Related Considerations 25 Duplicate Orders 27 Locking Periods and Lock Dates 27 Consider a Nonreversal Policy 29 Part II Month 1: Pre-Launch Research and Analysis 31 Chapter 3 Week 1: Perform Competitive Marketing Analysis 33 Monday: Understand SWOTT Analysis 34 Tuesday: Identify Strengths and Weaknesses 36 Strengths 36 Weaknesses 36 Wednesday: Evaluate Opportunities, Trends, and Threats 37 Opportunities and Trends 37 Threats 39 Thursday: Present Your Analysis to Your Boss/Client 39 Friday: Develop a Competitive Intelligence Strategy 41 Join Affiliate Programs 42 Follow Competitor in Other Ways 42 Set Up Automatic Monitoring 43 Employ Traffic Monitoring Tools 44 Chapter 4 Week 2: Understanding Tracking and Reporting 47 Monday: Evaluate Affiliate Networks 48 Affiliate Networks 48 Tuesday: Understand CPA Networks and How They Work 56 Wednesday: Assess In-House Solutions 61 Making the Choice 63 Thursday: Analyze Payment Options 64 What Do Affiliates Prefer? 64 Outsourced Payment Solutions 66 Friday: Understand the Importance of Cookies 67 Chapter 5 Week 3: Evaluate Program Management Options 69 Monday: Understand the Basics 70 Autopilot vs. Proactive Management 70 Key Management Elements 71 Manage the Program, Not Affiliates 74 Tuesday: Set Your Expectations 74 Wednesday: Outline Qualifications and Certification 76 Affiliate Program Manager Qualifications 76 Education and Certification 77 Thursday: Weigh In-House vs. Outsourced Solutions 78 Friday: Determine Compensation and Draft Contact 80 Determining Compensation 80 Drafting the Contracting Agreement 82 Sample Outsourced Program Management Agreement 86 Chapter 6 Week 4: Finalize Payment Models and Cookie Life 89 Monday: Decide on the Payment Models to Use 90 Tuesday: Determine Whether You Need a Two-Tier Program 94 Wednesday: Study Cookie Retention Data and Make Conclusions 95 Cookie Retention Rates 95 Return Days Analysis 96 Conclusion 99 Thursday: Calculate Commission Budgeting in Incentives 99 Incentives and Tiered Commission Increases 101 Types of Monetary Incentives 101 Friday: Finalize Overall Payment Terms 104 Qualifying Action 104 Cookie Life 104 Payment Models 104 Commission 105 Incentives 105 Locking Period 105 Part III Month 2: Setting Your Affiliate Program Up 107 Chapter 7 Week 1: Develop Creative Inventory 109 Monday: Review Types of Creatives Used by Affiliates 110 Deciding Where to Start 115 Tuesday: Understand and Put Together Text Links 117 Wednesday: Learn About Banner Usage and Popular Sizes 119 Banner Sizes 119 File Size 121 Thursday: Review Banner Creation Mistakes and Work on Banners 122 10 Mistakes to Avoid 122 Examples of Good Affiliate Banners 124 Check What”s Working for Your Competition 125 Friday: Develop a Dynamic Creative Policy 126 Chapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins 129 Monday: Learn About Data Feeds 130 How Do You Create a Data Feed? 131 Data Feed Standard 132 Tuesday: Study and Avoid Common Data Feed Mistakes 133 Wednesday: Discover Feed Importing Options 136 Computer Programs 136 Online-Based Solutions 136 On-Server Applications 140 Private-Label Solutions 141 Network-Based Solutions 142 Thursday: Develop Your Coupon Strategy 143 Solution to Possible Conflict with Coupon Affiliates 144 What Coupons Should Merchants Offer? 145 Types of Deals That Convert Best 146 What Makes a “Killer
Illustrated Yes
Dewey Decimal 658.8/72
Target Audience Trade
Copyright Date 2011
Author Evgenii Prussakov
Number of Pages 460 Pages
Lc Classification Number Hf5415.1265.P777
Lccn 2011-007564



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