A Comprehensive Guide to Keyword Research and Content Strategy

In this blog post, we will explore the importance of keyword research and content strategy in building trust and generating revenue. We will delve into the insights shared by experienced SEO professional and discuss their personal journey in the industry. From understanding the significance of existing keywords to creating valuable content and staying up-to-date with trends, this guide will provide you with actionable strategies to optimize your website and attract potential clients.

The Importance of Existing Keywords

The author believes that focusing on existing keywords before targeting new ones is important because most websites already have untapped opportunities in positions 2 to 15.

When it comes to optimizing a website for search engines, one of the key factors to consider is keyword targeting. Keywords are the words and phrases that users type into search engines to find the information or products they are looking for. By targeting the right keywords, website owners can increase their visibility in search engine results pages (SERPs) and attract more organic traffic.

Many website owners make the mistake of always chasing after the latest and trendiest keywords. While targeting new keywords can be important to stay relevant and ahead of the competition, it is equally important not to neglect the existing keywords that the website already ranks for.

Untapped Opportunities in Positions 2 to 15

Most websites have existing keywords that they rank for, but these keywords may not be in the top position. In fact, studies show that the majority of organic clicks go to the websites that rank in positions 1 to 3 in the SERPs. However, positions 2 to 15 also present untapped opportunities.

Moving from position 2 to position 1 can result in a 100% increase in clicks. This is because position 1 has a roughly 30% click-through rate (CTR), while position 2 has a 15% CTR. By improving the rankings for existing keywords that are currently in positions 2 to 15, website owners can significantly increase their organic traffic.

Importance of Improving Rankings for Existing Keywords