Successful Affiliate Marketing for Merchants, Paperback


Item specifics


Language: English Publication Year: 2001
Topic: Marketing Subject: Business & Economics
Format: Paperback ISBN:

9780789725257

Successful Affiliate Marketing for Merchants, Paperback

About this product

Product Information
This book will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates.

Product Identifiers
Publisher Pearson Education
ISBN-10 0789725258
ISBN-13 9780789725257
eBay Product ID (ePID) 1815287

Product Key Features
Format Trade Paperback
Publication Year 2001
Language English

Dimensions
Weight 20.3 Oz
Width 9.1in.
Height 0.8in.
Length 7.3in.

Additional Product Features
Dewey Edition 21
Table of Content Introduction. I. WHAT AFFILIATE MARKETING CAN DO FOR YOUR BUSINESS. 1. What Is Affiliate Marketing? Pay-for-Performance-Advertising Versus Marketing. A Brief History of Affiliate Marketing. Defining Affiliate Marketing. Affiliate Marketing Program Components. The New Cornerstone. 2. The Benefits of Affiliate Marketing. The High Cost of Customer Acquisition. Is Your Business Suited for Affiliate Marketing? The Benefits of Affiliate Marketing. Other Affiliate Marketing Uses. 3. Become an Affiliate Yourself and Earn Income. News and Features. Web, Media, and Consumer Opinion Searches. All-in-One Content Programs. Have Your Affiliate Team Join Affiliate Programs. II. SETTING UP YOUR AFFILIATE PROGRAM. 4. Step One-Planning Your Affiliate Program. Setting Up Your Affiliate Program. What Do Affiliates Want? Review Your Competition. 5. Step Two-Choosing Your Program Model. Affiliate Program Models. The Creatives. 6. Step Three-Getting the Word Out. Step One-Crafting Your Message. Step Two-Building Your List. Step Three-Registering with Directories. Step Three-Newsletters, Discussion Groups, Mailing Lists, and Other Promotional Strategies. Step Four-Contracting Out Your Recruiting. Step Five-Using PR and Advertising. 7. Step Four-Choosing the Right Affiliates. Know the Affiliate Types. Acquiring the Super Affiliate. Choosing the Right Affiliates. Activating the Non-Participating Affiliate. 8. Step Five-Creating Your Affiliate Agreement. Affiliate Union Certification. The Elements of an Affiliate Agreement. Legal Issues. Monetary Issues. Delivery of the Affiliate Agreement. A Sample Agreement. 9. Step Six-Tracking Your Affiliate Program. The Elements of Tracking and Reporting. Do It Yourself Versus Third-Party Provider. Choosing a Third-Party Solution Provider. Third-Party Solution Providers. Low-Cost Affiliate Solution Provider Services. Making Sense of the Numbers. 10. Step Seven-Paying Your Affiliates. Payment Plans-How Much to Pay. Payment Plans. Dealing with Program Fraud. III. MANAGING YOUR AFFILIATE PROGRAM. 11. Managing Your Program. Personnel Requirements. Keeping Your Program Fresh. 12. Communicating with Your Affiliates. Affiliate Newsletters. Targeted E-mail. Tutorials. Discussion Boards or Forums. Webrings. Chat Sessions. E-mail Discussion Lists. Other Feedback Mechanisms. 13. Supporting Your Affiliates. Servicing Your Affiliates. Provide An Affiliate Support Site. The Eight Things Every Affiliate Should. Appendix A. The 10 Deadly Sins of Affiliate Marketing. Appendix B. Affiliate Marketing Master Plan. Previous Weeks. Week. Week. Week. Week. Week. Week. Following Weeks. Appendix C. Affiliate Directories. Glossary. Index.
Illustrated Yes
Dewey Decimal 658.8/4
Target Audience Trade
Series Que-Consumer-OTHER Ser.
Copyright Date 2001
Author Shawn Collins, Frank Fiore
Number of Pages 352 Pages
Lc Classification Number Hf5415.126.F56 2001
Lccn 00-109761



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