Email newsletters in email marketing are the most common type. In this article, you’ll better understand email marketing newsletters, examples, and best practices.
An effective email newsletter is a great way to keep your customers and clients engaged with your company. The content can be tailored to your audience and is a useful marketing tool. But if you’re not putting enough effort into designing your emails, you might miss out on some key opportunities.
Here are some tips for designing an email newsletter that stands out in crowded inboxes:
Your email newsletter is only as valuable as its content.
Your email newsletter is only as valuable as its content. It makes the content unique and worth reading. It also makes it stand out in the inbox, making people want to read it instead of deleting it or sending it straight to spam.
Your main goal with your newsletters should be to ensure that each one contains interesting information that will be worth the time readers spend reading them—and the best way to do this is through good content!
During a 2021 survey carried out among advertisers from the United States spending at least 10 thousand U.S. dollars annually on digital advertising, 86 percent of respondents stated they strongly or somewhat agreed that newsletters provided a vital connection point between their brand and consumers; 88 percent said that newsletters would become a valuable way to reach and target consumers in the absence of third-party data.Role of newsletters in marketing strategies in the U.S. 2021, Published by Statista Research Department, Oct 18, 2021
Email marketing newsletter examples
Using the right design and content can make your email newsletter stand out.
- Use a clean design and focus on typography. You should use a clean, legible font for your text and images to make it easy for readers to consume information quickly. Be sure that you have enough white space between sections and paragraphs of text, so they don’t feel crowded together when viewed on mobile devices.
- Grab attention with an attention-grabbing headline, subject line, catchy image, or link/button/call-to-action (CTA). A strong headline will entice readers to open the email, while a friendly subject line will draw in those whose best email marketing newsletter examples are all around us.
Every day, we see examples of how to do it right and how to do it wrong. You can always find good examples of what’s working in your industry when looking for inspiration.
Here are some of the most common ways that brands use newsletters to drive sales and engagement:
Customer service emails. It’s no secret that customers love their brands. An email that shows you appreciate them is a great way to let them know you’re listening and care about them as people.
Happening now emails. Email subscribers love getting timely updates on what’s going on with a brand, so this kind of newsletter can be a great way to keep subscribers in the loop about upcoming events or new products.
Product launch announcements. Product launches have become big news events over the past few years – especially for eCommerce businesses – and email subscribers want to know about them first!
Annual reports or company updates. Email subscribers tend to be interested in knowing what’s going on with their favorite brands, even if they aren’t directly related to buying something from those companies; these newsletters can be a great way to get information out there while staying relevant (and giving your audience something.
Why do you need an email newsletter to optimize your email marketing strategy?
The email newsletter is an effective way to keep your audience engaged and connected with your brand. It’s a great way to build relationships with subscribers and make them feel special.
Here are 7 reasons why you need an email newsletter:
1. An email newsletter is a great way to stay in touch with your customers, clients, and prospects. It can be used as a promotional tool by sharing company news, events, and updates on products or services.
2. An email newsletter is more personal than social media posts or advertisements because it’s addressed directly to the recipient. This makes it feel more authentic and genuine.
3. An email newsletter can be sent at any time during the day or week, so there’s no need to worry about being too pushy with marketing messages or interrupting someone’s busy schedule (especially if you’re sending out daily or weekly newsletters).
4. A well-designed e-newsletter will help you maintain good relationships with existing customers by keeping them up-to-date on new products or services that may interest them — or even offer incentives such as discounts for signing up for future communications!
And, if you’re working with a professional virtual assistant, they can help you build the list from scratch and take care of all your email marketing needs!
5. Email newsletters deliver information to your customers regularly, which means they get used to seeing you regularly and expect it.
6. Email newsletters allow you to share information about upcoming events or new products/services without spending time creating new content for each announcement — just send out a new issue every time there’s something new!
7. Email newsletters allow you to establish yourself as an authority figure in your niche. If someone subscribes to your newsletter, they’re more likely to trust your recommendations because they know you personally and what you stand for (or don’t stand for).
Email newsletter structure
The structure of an email newsletter is a bit different than your average blog post or social media update.
Email newsletters are usually longer, and they’re read on mobile devices as well as desktops. Subscribers seek relevant information, not just what you think they should know.
Email marketing is a big topic and could be its article, but here are some guidelines to get you started:
Welcome emails: This is where you introduce yourself and tell readers why they should care about your newsletter. It’s also a good time to include a discount code or offer so they can try your product or service for free.
Content segmentation: If you send more than one email weekly, break up your content into multiple sections by topic or type (such as DIY projects or recipes). This will make it easier for readers to find the content they want without having to scroll through everything else in their inboxes. You can also use color coding and icons if you have lots of information in one email.
Creating an email newsletter
- Draft an Email Template
- Choose the Subjects You’d Like to Cover
- Choose the Content You’d Like to Include
- Format the Email Newsletter
- Send Your Newsletter!
Make your email newsletter look good on both mobile and desktop.
Above all, your email newsletter needs to look good. It should be easy to read and navigate on any device, including mobile phones, tablets, and PCs.
Here’s how you can avoid the most common mistakes:
- Make sure your design is responsive. A responsive email design ensures that an email’s layout works well no matter what device it’s viewed on—from smartphones to tablets and desktops. Using a responsive template makes every part of your newsletter look great—and so will your readership numbers!
- Keep text legible and ensure images work in all formats (including video). People might have trouble reading your content if you use large fonts with lots of whitespace around them or include images with too much contrast with text blocks. Even worse? You could lose subscribers who don’t want to waste time trying! Therefore, it’s important for both technical reasons as well as aesthetic ones that all elements—texts included—are designed carefully so they’re easy to read at first sight without requiring too much effort on behalf of potential readers who may not want these additional chores while just trying out new things like newsletters etcetera.
Links to your social media and other landing pages are key.
- Social media. Your newsletter can be shared on Twitter, Facebook, and LinkedIn, another opportunity to expose yourself to new customers.
- Landing pages. Most email marketing systems offer a way to link directly from the newsletter (which you send in a regular email) to another landing page on your website or elsewhere. This means that if someone clicks on one of your links in an email—for example, if they’re interested in booking travel through your site—they’ll go right to where they want to go without having to hunt around for it later.
- Other pages on your site/blog. If there are other articles or resources you want for readers who have already signed up for the newsletter but haven’t visited the site yet (meaning they signed up via another source), include those links! You can also include social media buttons here if you want them available on every page of your site.
Use the end of your email newsletter as a call to action and a call for engagement.
To make your email newsletter stand out, use the end of it as a call to action and a call for engagement. A call to action is a statement that asks the reader to take some sort of an action (i.e., subscribe), while a call for engagement asks the reader to respond with their thoughts or opinions (i.e., send us your feedback). Both are important to include in any good email newsletter and should be given equal weighting at this stage.
Here’s an example:
[A Call To Action]: Sign up now!
[A Call for Engagement]: Tell us what you think about our latest issue by filling out this quick survey!
You will have a strong, successful email newsletter, and your business will benefit from it!
You will have a strong, successful email newsletter, and your business will benefit from it!
Following these tips is important to give your email newsletter the best chance of success. Your marketing strategy depends on it!
Create a Newsletter That Is Different
Your email newsletter should stand out from the rest by being different in some way. Here are a few ways to do that:
- Use a different layout. Each issue of your newsletter should have its unique template, whether one with white space or fewer ads and links.
- Use a different color scheme, font, image, or video whenever you send an email newsletter. You could also change your logo monthly if you wanted to get creative!
- Create a completely new theme for every single email campaign or use special subject lines such as “Happy Birthday!” or “New Year’s Resolutions” instead of just using generic ones like “Subscribe Now”. Don’t be afraid to experiment! The key is finding what works best for each reader, so try something new and see what happens!
Use actionable language.
To do this, start by crafting phrases that are easy to understand. The language you use should be actionable and not full of industry jargon or complex sentences that make it difficult for readers to understand the message you’re trying to convey.
- Use “To-Do” lists instead of numbered lists.
- Be more descriptive when describing a process or procedure in your emails rather than using only technical terms like “log in” or “create an account” (for example, say “Go to MyAccount” rather than “Log In”).
Have a strong call to action
You should make sure that your call to action is clear, actionable, and relevant to the content of your email.
The best way to do this is by ensuring you have a strong CTA (call-to-action) in your email newsletter. A good CTA will draw attention to an important action for your subscribers to take advantage of what you’re offering and give them an idea of what they can expect if they click on it. For example, “Sign up for our E-commerce Marketing Course Today!” or “Get Your Free Digital Copy of Our Book Now!”
It’s also important that you don’t make it too long because people won’t want to read through a long paragraph like that before they know whether or not they want what’s being offered. Make sure whatever text message appears at the bottom of emails has only one purpose, which is to drive people towards whatever goal exists behind this message, such as signing up for something, buying something, or entering into some kind of dialogue with whoever wrote this article/book/course, etc.
Use Your Subject Line Wisely.
Your subject line is the first thing people will read, so it’s important to make sure it’s compelling and relevant. You want to grab people’s attention, but you also don’t want your subscribers to click away because they’re confused by what they see in their inbox. A good rule of thumb is to keep your subject lines concise—no more than 50 characters or so—and ensure they add value to the reader.
If you’re sending an email with a blog post or article attached, use an eye-catching title in your subject line that clarifies what the content is about without giving too much away (i.e., “How I Made $10,000 On Etsy”). Also, avoid using all caps or punctuation marks; these can be perceived as spammy by recipients and may cause them not only to ignore future emails from you but also unsubscribe from your list! Finally, try not to overuse buzzwords like “urgent,” “important,” etc., which could come off as desperate instead of professional.
Take Advantage of the Preview Text
- The preview text is the text that appears in the email client when you hover over a subject line. Suppose you’re using an email marketing platform like GetResponse. In that case, it’s easy to customize this by writing what you’d like to appear for each subscriber (just remember that if your readers are on mobile devices and have small screens, keep it short).
- Keep your preview text the same as your subject line. There’s no need for more than one way of presenting your information; people reading it can see what they’re getting into before opening their inboxes and deciding whether or not they want to engage further with this particular piece of content.
- Keep it short and informative; tell me what I will get out of reading this newsletter without giving away too much information upfront.
Now you know some best practices for creating an email newsletter that will stand out from the crowd and get your subscribers interested in your offer. It’s not easy, but it pays off! If you follow these tips, your business will be one step closer to success because it will reach more people interested in what you have to say.