Build an affiliate sitesearch engines rank —and AI engines cite.

Choose a niche you understand where buyers are already comparing options, register a domain, set up WordPress hosting, then publish a connected set of posts rather than scattered articles. The Start Here roadmap covers the sequence, and the first 10 posts plan says exactly what to write.

SEO optimises a page to rank in a list of links. AEO optimises it to be selected as the direct answer — a snippet, a voice response, an AI Overview. GEO optimises it to be cited inside a generated answer from a system like ChatGPT Search or Perplexity. They share foundations, but AEO and GEO reward self-contained, extractable passages and verifiable claims. See the AEO guide and the GEO framework.

Write passages that stand alone when lifted out of context, state specific and checkable claims, publish your methodology, keep a named author with real credentials, and use structured data that matches what is visibly on the page. Organise related pages into clusters so the topic reads as covered rather than sampled. The AI Citation Readiness Checklist walks through each signal.

The informational middle is being compressed — questions with one correct answer are increasingly resolved without a click. What survives is content carrying something a model cannot synthesise from consensus: original comparison, first-hand use, pricing verified against the source, and an opinion someone is accountable for. That shifts affiliate publishing toward fewer, deeper, better-evidenced pages — a harder business, but a more defensible one.

The unavoidable costs are a domain and hosting, both modest. Everything else — keyword research, writing, internal linking, technical fixes — can be done with free tools and your own time at the start. Paid SEO tools become worth their cost once you have enough pages for the data to change decisions, not before. The SEO tools guide covers when each tier starts paying for itself.

Yes. Every guide, cluster and tool is free to read and use without an email address. The site is funded by affiliate commissions on products we recommend, disclosed on the affiliate disclosure page and before the first affiliate link on any page carrying one.