How To Create Effective Email Marketing Strategies That Will Increase Your Email Open Rates

As a business, it is important to know how to create effective email marketing strategies in order to increase your email open rates.

What is an email open rate?

“Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers.” “What Is Email Open Rate?” 

An email open rate is the percentage of people who opened your email. It’s usually expressed as a percentage, like 25.8%. It’s important to know your email open rate so you can better understand what type of content your customers want and how often they want it.

Email open rates can vary widely depending on who you’re sending emails to, what kind of content you’re sending, and more.

What is a good open email rate?

Source: Superoffice.com

“This is one of the most frequently asked questions by email marketers, business owners, and entrepreneurs alike. The simple answer to this is that anything between a 15-25 % is a good email open rate.” “Constant Contact.” 

https://www.constantcontact.com/blog/what-is-a-good-open-rate-for-email/

There’s no definitive answer to this question, as it depends on your business and the type of email you’re sending.

However, a good open rate for an email is above 20%. In general, if you’re seeing an open rate below 20 percent, you should consider revamping your email marketing strategy and sending frequency. 

What is the average open rate?

“Your average open rate for emails, with an engaged email list, should be between 20-25%. Click through rate should be between 3-5% for each email sent.” “ActiveCampaign.” 

https://www.activecampaign.com/glossary/average-open-rate

Email marketing is one of the most effective ways to grow your business, but it’s not always easy. When you’re trying to get more people to open your emails, it’s helpful to know what the average email open rate is for your industry or company size. That way, you can set a benchmark for your own campaign and see how well it performs in comparison.

Average email open rate benchmark by year
Source: Superoffice.com

We recently asked our users about their average email open rates across several industries and company sizes. Here’s what we found:

The average email open rates reported by MailChimp customers who have opted into sharing their data range from 10% all the way up to over 70%.

What is the average open rate by industry?

What is the average open rate by industry?
Source: HubSpot.com

A good email open rate meets the average, which is 20.94%. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry.

Email Open Rates By Industry (& Other Top Email Benchmarks) (hubspot.com)
INDUSTRYAVERAGE
Computer & Electronics19%
Business Services20%
Software and Internet20%
Media and Entertainment21%
Telecommunications21%
Health, Pharmaceuticals, and Biotech21%
Retail23%
Other23%
Financial Services23%
Manufacturing23%
Education25%
Real Estate and Construction26%
Source: HubSpot.com

What are the different types of email open rates?

There are three types of email open rates that vary based on the level of engagement an email has with its recipient:

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Immediate Open Rate (IOR):

Of the emails that are sent, a certain percentage are opened and read within the first 24 hours.

Activated Open Rate (AOR):

The average email is opened within three days and read within seven days.

Average Open Rate (AOR):

The average percentage of email that is opened and read over the course of a month or longer is around 50%.

Why does the email open rate matter?

There are two main reasons why you should care about your email open rates:

Email marketing can be an effective way to reach customers and prospects in a personal way. When people receive something that looks like an email from a friend, they’re much more likely to respond than if they get something from an unknown source. Emails with high open rates also have higher click-through rates (CTR), which means you’ll get more traffic and leads if your emails are opened frequently.

The second reason is that it provides valuable feedback on the quality of your content and whether the information in your emails is useful to readers. If nobody opens your emails, then it’s likely that they’re not interested in what you have to say or don’t think it’s worth their time, which means there might be ways for you to improve how often people open them in the future.

How to determine your email open rate?

There are two ways to find out your open rates:

Use a free tool like GetResponse‘s Email Open Rate Analysis tool or Mailtrack which gives you access to detailed stats and graphs that show how many opens and clicks each time period had. You can also compare these numbers over time so you can see what kinds of changes have occurred over time and why they might have happened. This will help you figure out what kinds of changes you need to make in order to improve your performance going forward.

Check your email service provider’s statistics. Most providers will have some sort of reporting system that includes open rates. This can be a good way to get a general idea of how you’re doing, but it’s not as detailed as the methods above and it doesn’t give you any insight into why people are opening or clicking on your emails.

How to Increase Your Email Open Rates with Email Marketing

How to Increase Your Email Open Rates with Email Marketing

There are a few things you can do to boost the percentage of people who open your emails using email marketing:

To keep your emails from becoming mundane, make sure to include interesting content and engage with your recipients.

Keep your email interesting by including engaging content and responding to recipients.

Keep your content fresh and relevant so your customers don’t get bored with it.

Send content that’s specific to your audience.

If you’re targeting a certain type of customer, make sure you send relevant content that will interest them.

Consider adding a catchy and informative subject line to your emails.

Subject lines that are catchy and informative will help you increase the number of opens your emails receive.

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A good subject line will get people to open the email even if they don’t know what it’s about. It should also be short enough to fit on one line but descriptive enough that people can understand what it is they’re getting in return for opening the email.

Include images and videos in your emails.

People are more likely to open an email if it has an image or video in it.

Make sure your emails are mobile-friendly.

If you want to make sure your emails are mobile-friendly, you need to make sure that they’re formatted correctly so they’ll look good on all devices. You should also use a responsive template so that your email will automatically adjust to the size of the screen it’s being viewed on.

Use A/B testing to see which email campaigns are the most successful.

A/B testing is a great way to figure out which email campaigns are the most successful. You can test two different versions of an email campaign against each other to see which one performs better. This will help you figure out what type of content your customers want and how often they want it.

Using automated sender identification (ASI) can increase the probability that your email will be opened by the recipient.

ASI is a technique that uses algorithms to identify the sender of an email and associate it with a particular domain name. This helps to ensure that the email is from a trusted source and not spam.

Send Frequent Emails

One of the best ways to improve your email open rate is to send frequent emails instead of one big blast at the end of the month or quarter. This way, customers have a chance to see new content regularly and they’re less likely to unsubscribe because they’re tired of hearing from you (unsubscribes usually happen when people no longer receive important updates from companies).

Use Email Marketing Automation

Automating certain aspects of your email marketing process can help boost your open rates even further without any extra effort on your part! For example, using automation tools like MailChimp or Hootsuite will let you schedule when and how often you send out emails, manage opt-ins and automated responses, track click-throughs and opens, and more – all without having to lift a finger!

Tips for creating effective email marketing campaigns

Tips for creating effective email marketing campaigns

Keep it short and sweet

People are more likely to read and respond to your email if it’s brief and to the point. Keep your message concise, so that people have a clear understanding of what you’re asking for.

Use images and videos

Adding an image or video to your email can make it more visually appealing and help break up the text. Just make sure the image is relevant to the email content and that it doesn’t take too long to load.

Use actionable language

Use language that encourages people to take action, such as “click here,” “sign up now,” or “learn more.” This will help increase your click-through rate.

Employ strong headlines that will grab people’s attention.

Your headline should be clear and concise, and it should make people want to read the email.

Personalize your emails

Add a personal touch to your emails by including the recipient’s name or other personal information. This makes your email feel more like a conversation than a marketing pitch.

Include a call to action

Make it easy for people to know what you want them to do next by including a clear and concise call to action. For example, if you want them to buy a product, include a “Buy Now” button. If you want them to sign up for a newsletter, include a “Subscribe” button.

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Test your emails before sending

Make sure your emails look great and function properly before sending them out, particularly if you’re using a third-party email service. Send yourself an experimental email to check how it looks in your inbox and on various devices. You may also test the design and functionality of your email with a service such as Litmus.

Monitor your results

Analyze all of your data so you can figure out what’s working and what isn’t. Make sure you’re tracking important metrics like open rates, click-through rates, unsubscribe rates, and others to see whether anything is working well or not. Over time, adapt your approach to improve your outcomes.

What to do when your email open rates are low

Check your subject lines

A good subject line is the key to getting people to open your email. If your open rates are low, try testing out different subject lines to see what works best.

Review your content

Keep your material interesting and relevant to your target audience. People are less likely to read and respond to it if it isn’t.

Make sure you’re sending frequent emails

Customers are more likely to interact with firms that provide regular updates rather than a large end-of-quarter blast.

Use automation tools

Automation tools like MailChimp or Hootsuite can help you manage your email list, send automated emails, track results, and more.

Monitor your results

Keep track of your open and click-through rates, unsubscribe rates, and other metrics so you can see what’s working and what’s not. Adjust your strategy accordingly to improve your results over time.

The best tools for succeeding in Email Marketing

Use powerful email marketing tools 

GetResponse

GetResponse is easy to use, powerful and flexible autoresponder and marketing email software. With GetResponse you can capture leads, track sales, manage subscribers and send unlimited personalized emails! We allow you to import subscribers and upload lists directly.

ConvertKit

ConvertKit is a powerful, easy-to-use email marketing platform that helps you with all the essential email marketing tasks including creating and sending emails, automating newsletters, tracking results, and more.

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Grammarly

Grammarly is one of the most popular grammar checkers on the market. It offers a wide range of features, great uptime, and excellent customer support. Grammarly also has a very user-friendly platform that makes it easy to use for everyone, regardless of their skill level.

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Copy.ai

Copy.ai is a great tool for quickly generating marketing copy. It offers a wide range of templates and examples to choose from, making it easy to find the right one for your needs. Copy.ai also offers a wide range of customization options, so you can tailor your copy to your brand. Download Our Affiliate Marketing A-Z Guide

Conclusion

Email marketing can be a great way to improve your open rates and engagement with your customers. By following these tips, you can create more effective email marketing campaigns that will result in higher open rates and more engaged customers.

Bibliography

@CampaignMonitor. “What Is Email Open Rate?” www.campaignmonitor.com. Accessed May 27, 2022. https://www.campaignmonitor.com/resources/glossary/email-open-rate/.

Cahoon, Sam. “Email Open Rates By Industry (& Other Top Email Benchmarks).” blog.hubspot.com. Accessed May 27, 2022. https://blog.hubspot.com/sales/average-email-open-rate-benchmark.

Cahoon, Sam. “Email Open Rates By Industry (& Other Top Email Benchmarks).” Email Open Rates By Industry (& Other Top Email Benchmarks). blog.hubspot.com. Accessed May 27, 2022. https://blog.hubspot.com/sales/average-email-open-rate-benchmark.

“Constant Contact.” www.constantcontact.com, September 24, 2018. https://www.constantcontact.com/blog/what-is-a-good-open-rate-for-email/.

“ActiveCampaign.” www.activecampaign.com. Accessed May 28, 2022. https://www.activecampaign.com/glossary/average-open-rate.