This Step by step in affiliate marketing is a guide to get you started in the world of affiliate marketing.
Launching an affiliate marketing business is a relatively simple and profitable way to generate income online.
Affiliate marketing allows you to make money online, even if you don’t have a blog, website, or any products of your own. Following a few simple steps can get you up and running within hours and earning your first commissions right away. Affiliate marketing really is one of the fastest and easiest ways to make money online and should be a part of every online business owner’s portfolio.
The formula for affiliate marketing remains relatively constant no matter what your market or niche. Your main task will always be traffic generation (i.e. driving prospects to the merchant’s website via your unique “affiliate” link). You can start by finding ways to drive free traffic and then adding paid advertising methods to your traffic mix.
Writing good advertising sales copy is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They’ll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
That being said, what are these essential steps for affiliate marketing success? Here, we focus on five critical steps to launching your own profitable affiliate marketing business quickly and easily.
Choosing the Right Affiliate Network
Choosing the right affiliate program can be a real twister. Before proceeding with your selection you must answer the following questions:
1. Why do I need an affiliate network?
2. What is the best affiliate network?
3. What affiliate network is best for my business?
4. What types of affiliates are most successful in the affiliate network?
5. Which affiliate network will help me acquire the most new customers?
Figuring out answers to these questions isn’t as daunting as searching through the million results in Google for Affiliate Networks.
Why do I need an affiliate network?
A network provides you with a complete solution. It offers: technology, reporting, billing, recruitment, management and market insights.
An affiliate network offers you potential sources of traffic and revenue that you would otherwise not be getting. Specifically in the case of physical products, for which affiliates can do product review blog posts or videos, for example.
2. Brand Awareness
Apart from sales, the network offers the potential to reach a larger audience. This can increase your traffic and exposure and boost brand awareness. Even if the visitor is not buying anything, you have alternative ways to grow your business. Such can be signing up for your newsletter, helping you grow your e-mail list. This increases the probability of a sale by marketing to those visitors in the future.
It offers the opportunity to start a zero cost business. Affiliate marketing is probably the most cost-effective form of advertising since you’re actually only paying for results.
4. SEO Value
In the case of SEO, publishers link to your website to send traffic your way. These links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.
5. The Industry is still Growing
Fueled by the enormous growth of e-commerce and social media, affiliate marketing industry is still growing.
6. Customer Data
An affiliate program gives valuable data and insight into how, where and why your customers are buying. This data is useful to make smarter marketing decisions in the future across other channels.
What is the best affiliate network?
There is no easy answer to this question. There is a variety of affiliate networks on the market. Some are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services. There may be a network you prefer, or a network you like the technology of. However, there isn’t a one size fits all network. A reliable network that is going to align with your business in all aspects, is probably the best for you.
The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work.
Choose Your Niche First
Most of the affiliate marketers proceed with the affiliate product selection first, and then choosing the niche. I would suggest choosing a niche first and then the product. Ideally, you should choose a nice that has the potential to make money online and has a lot of product vendors. A good niche will usually have various quality products you can promote. In addition it should allow split testing and commission negotiations with the vendor. Choosing a profitable niche first allows you to change course and turn it into a winner.
Select the Right Affiliate Products
After choosing the niche, a sound product strategy is a must for all affiliate marketers. Before getting overwhelmed, limit yourself to no more than three products at a time. This will help you become the expert others turn to and trust when reaching for their wallet.
Metrics are also important. Don’t forget to track them down. The affiliate network usually provides them. This way you’ll be able to track your best-selling products. Knowing which products your audience is responding to, is especially important if you are investing in paid advertising. This way you’ll know where to drive traffic and which products to promote as an affiliate.
Buy it before you promote it
As an affiliate marketer, you don’t have to buy the product you promote. Owning and using the products is the key factor for establishing credibility and trust. One of the best ways to enhance your credibility as an affiliate marketer is to write a product review.
There are so many positive recommendations of the value of reviews for e-commerce. Simply, user reviews increase conversions. They can help product selection and eliminate any doubts potential customers may have the product. We, as customers, like leaving reviews too.
Initially, you can use information products like e-books which are relatively inexpensive. After establishing a steady income, you could proceed with high-end products. After several reviews, you can get in touch with the producer to work out a marketing plan that takes you to the next level.
Make Full Use of the Product
There are many things you can discover from using the product yourself. These can be the usability for a beginner, the customer experience, the sales process, the packaging, etc. Before selecting the product, put yourself in the shoes of the buyer. Imagine you have a similar amount of loyalty, devotion, enthusiasm, and interest as they do.
Sharing your personal experience of a product, can be one of the most effective ways of selling those products to your audience.
Social Media to Get More Traffic
Social media like Facebook, Instagram, Twitter, Pinterest and many more are a great marketing method. Video marketing, using YouTube, is a great way to demonstrate your experience and expertise via commentary, screenshots, and live demonstrations. Even videos on Facebook and Facebook Live are extremely effective.
Initially, using social media as a free way to get traffic, is the best way. However, after improving your experience, you can use paid advertising on social media to reach your targeted audience and increase the traffic of your website or affiliate offer.
Consider Using Shorter Links
As an affiliate marketer, a shorter, descriptive link, can have a considerable impact on the success of your business. This might not seem important, however it enhances the quality and professionalism to your marketing content.
Hovering over a long and ugly affiliate tracking link might be the deciding factor to avoid choosing it. The long URL appearing in the address bar, has a subliminal influence on whether the reader follows the link. Therefore, making your link shorter, prettier and easier to type, will offer a more professional appearance.
Don’t follow the Crowd
In almost any niche you will probably find a lot of people promoting the same product. Instead οf being a member of the herd, try to stand out. Try finding a quality product that is just waiting for the right promotion will set you apart.
Choosing a product can be very tricky and frustrating. You have no control over the product in terms of the sales process, the marketing decisions, or the quality of the product itself. However, making the right product choice from the start, will give you confidence that you are not wasting your time on a losing campaign. Making the right choice can make you jump to the front of the pack in almost any niche you enter.
This was a step by step guide to help you succeed in affiliate marketing. But success doesn’t just happen overnight. In order to build a successful and sustainable on line business you have to put in the work. In order to build a passive income business, you first have to be active. You have to put in the effort.
You have to create an affiliate-marketing strategy plan and follow it through.