How to Boost your website’s performance and rankings with WP Rocket

Boosting Website Performance and Rankings with WP Rocket

Today’s post will look at how you can boost your website’s performance and rankings with WP Rocket, a WordPress Plugin.

If you’ve ever had the chance to work with WordPress, you know it’s an amazing platform for building websites and blogs.

It’s super simple to use. It has a huge community of users who are always ready to help newbies like yourself. There are hundreds of themes available that can be easily customized using WordPress’s built-in tools.

But while these features make WordPress great in many ways, they also come with some serious drawbacks — especially regarding website performance. Suppose your WordPress site isn’t optimized properly. In that case, your visitors will experience slow load times, leading them straight back out the door without reading anything or purchasing anything from your blog/website!

Fortunately for us, though (and not so fortunately for our readers), WP Rocket exists! This plugin was created to solve this exact problem by creating an environment where all other plugins would work seamlessly together to serve up the fastest possible version of their static site(s) every time someone visits their homepage(s).

Boost Your Website with WP Rocket 🚀

Page CachingWP Rocket caches entire pages and stores them on the server, which speeds up load times. It also uses advanced cache management like cache preloading.
GZIP CompressionCompresses files before sending them to browsers, making sites load faster. WP Rocket enables compression for HTML, CSS, JavaScript and images.
Lazy LoadingDelays loading of offscreen images and videos until users scroll to them. This speeds up initial load time. WP Rocket has options to lazy load images, YouTube videos and more.
Database OptimizationOptimizes database by cleaning up duplicate and outdated data. Also adds database indexes to improve query performance.
CDN IntegrationServes static files like images, CSS and JS from a content delivery network, which speeds up load times. WP Rocket integrates with major CDNs.
Asset OptimizationMinifies CSS, JavaScript and HTML files by removing unnecessary code. Also combines asset files and enables browser caching to reduce requests.
Performance TestingHas built-in performance test to measure site speed before and after using WP Rocket. Test results help optimize settings.

What is WP-Rocket and Why Use It?

WP Rocket is a plugin that helps to speed up your website. It is a premium caching plugin for WordPress. It uses advanced caching techniques to boost your site’s performance, load times, and page speed.

That’s right. This plugin can make your website load faster. Everyone wants that! It is well worth the money because of its effectiveness in speeding up sites and making them more secure.

Installing WP Rocket

Getting WP Rocket installed is simple.

  • Download and install the plugin. You can do this in WordPress’ admin panel under Plugins > Add New.
  • Activate the plugin by clicking on its activation link within your Plugins list or searching for it by name in your browser’s address bar and hitting Enter when you see it appear in the dropdown menu at the top of your screen (if it doesn’t appear, try refreshing).
  • Configure WP Rocket’s settings according to your preferred optimization method: manual mode or automatic mode with Lazy Load enabled (which will ensure images aren’t loaded until they’re needed on a page).

Recommended Settings

WP Rocket comes with recommended settings option that automatically selects the best configuration for your site. To do this, WP Rocket considers the size of your website, its page speed, and hosting type.

The recommended settings are designed to work for most websites in most cases. However, you can also choose custom options if you want to tweak things further or try something else entirely (we recommend trying several combinations to see what works best).

Boost your website’s performance and rankings with WP Rocket

How Does WP Rocket Work?

Wp Rocket works by optimizing your WordPress site. It is a performance-focused caching plugin. It improves site performance by generating static HTML versions of your dynamic WordPress pages, saving you from the cost of processing requests for those pages on each visitor’s visit to your website. As well as caching your pages, WP-Rocket also features an advanced CDN that serves cached files from edge locations worldwide (rather than just from your server).

In addition to its caching and CDN capabilities, WP-Rocket also boasts several other ways to improve your WordPress site’s performance: database optimization, lazy image loading, and prefetching DNS lookups are all included in this. One powerhouse plugin!

How do I use it?

To get the plugin working, you’ll need to install and activate it first. Then, you can configure WP-Rocket by going to Settings > WP-Rocket.

When you go into the settings page, there are several sections where you can set up your cache and enable compression. Depending on your site’s hosting plan, some of these features may not be available.

The first thing we’d recommend checking is “Advanced caching mode,” which should be turned on by default. This will make sure that WP-Rocket only caches pages that are being requested often—like blog posts or product pages for an eCommerce store—and leaves other pages uncached for faster load times when users want them.

In addition to this setting, we recommend turning on Automatic purging (found near the bottom of the page) so that WP-Rocket automatically deletes old cache files when needed (this feature has one caveat: it needs access permissions). If Advanced caching mode was turned on, all three options should already appear with checkmarks; if not, then head over there now and turn those switches on!


Caching is a way to store copies of your site’s pages and elements, so they load faster in the future. This happens before the server sends back a response to the user.

A good example is when you visit a website for the first time: it must load all its content from its servers. But if you come back later, it can display those cached results even though they may be slightly outdated (e.g., maybe new comments were added since). That’s because caching makes websites faster!

Many caching plugins are available, each with its features and settings. In this section, we’ll talk about how WP-Rocket works and some of its features that help with speed optimization, such as minification/combination, lazy loading images and videos, and multi-site support.

Cache Preloading

As your website grows, it can become more and more difficult to keep things running smoothly. The reason is that the server will have to run through all the files to display your page. This means that if you are using plugins or scripts with lots of code, this can slow down your site. WP Rocket helps fix this by simultaneously preloading the images, CSS files, JavaScript files, and HTML files. This allows users to see images on the page immediately after clicking on them without waiting for each page to load (or refresh).


One of the essential tools to keep in mind when building a website is a modification or the process of removing unnecessary characters from code.

Minification can reduce load time and size, making it easier for users to download your site’s files. This will mean faster page loads, which are essential for SEO purposes and gaining traffic on your website.

Reducing the number of HTTP requests required by a webpage is another way WP-Rocket helps you optimize your site’s performance.


A CDN is a network of servers spread across the globe, which means that when your audience visits the website from any city or country in the world, they will be served with files from a server closest to them.

The benefit of storing your sites’ files on multiple servers is that it makes pages load faster. Using a CDN, you can reduce page load times by as much as 50%.

Because these servers are closer to users than your web server, they’re faster and can handle more traffic without slowing down.

Database optimization

You need to optimize the database to ensure your site runs smoothly and quickly. WP-Rocket does this automatically for you, but here are some other ways to do it manually:

  • Optimize your database structure: WordPress stores content in different parts of the database depending on its type. For example, users and meta information are stored in one table while posts and post metadata are stored in another. Optimizing is especially important if you have many posts or comments. You can optimize these tables by running queries against them or using an optimization tool like WP-Optimize. Do this before running any optimization tool because if there’s content missing from those tables, then all sorts of problems could arise when trying to clean out old data (like duplicate entries).
  • Check for orphaned objects: This includes images referenced but not attached anywhere or themes loaded without being used by any pages or post types (this often happens with plugins). Orphaned objects slow down loading time and cause issues when trying to run queries on large amounts of data since they take longer than usual.”

Lazy-load images

Lazy-loading is a feature that reduces the amount of data your users have to download before they can start browsing your website. It does so by loading images and other media only when they are visible on the screen, which means that if you scroll down a page, any additional content that appears will not be loaded until it becomes visible. This helps boost performance and user experience in several ways:

  • Users don’t have to wait for large images to load before they can see anything on the page. Some browsers will even hide them entirely until after they’ve scrolled past them (so you won’t notice).
  • It considerably reduces bandwidth usage because users get fewer bytes than they would if all those image files were downloaded right away (even if no one ever saw them). The less content that needs downloading at once, the better!
  • It saves CPU time and server resources because there’s less work being done on each visit than there would otherwise be with such heavy images being loaded once every time one visits their site (and then again on every subsequent visit).

Prefetch DNS requests

When you click on a link, the browser must perform a DNS lookup before it can load the requested resource. This is one of the reasons why web pages have a bit of delay when loading.

WP-Rocket has an option to help reduce this delay by prefetching DNS requests for links in your document. This is done by adding a link element to the head of your HTML document with rel=”DNS-prefetch”.

Minify HTML, CSS & JS Files

“minification” refers to removing unnecessary characters (and sometimes comments) from code. The resulting file is smaller, therefore, faster to download.

When WordPress generates a page for you, it uses HTML, CSS, and JavaScript files that contain information about how the content should be displayed on your website. Those files are loaded by WordPress when creating your site’s pages, but as they load before anything else on a page, they can slow down your website even if they aren’t doing very much at all!

WP Rocket helps with this problem by using its built-in minification tools to remove unnecessary characters from these files before they are served to visitors. This means that pages load quicker because there’s less stuff coming over the wire at once. It also reduces the number of requests made by each page (so no more 404 errors!), ensuring that everything gets through where needed and nothing sits in limbo waiting for something else to finish loading first – all good things!

Defer CSS & JS Loading

The deferring of CSS and JS is a simple but powerful way to reduce the time it takes for a page to load. As we know, loading time affects user experience and can impact your conversion rate.

Deferring is the process of loading stylesheets and scripts at the end of pages rather than at the beginning. When users first land on your site, only minimal content will be loaded; then, as browsers scroll down through your pages and additional CSS/JS files are requested by browsers, these files are injected into their page load sequence instead of being loaded immediately.

This can help with several things:

  • Speeding up initial page loads by not waiting for several resources (CSS/JS), which may never be seen because users don’t always scroll down that far anyway;
  • Reducing unnecessary HTTP requests from multiple domains, which slows down rendering speed due to DNS lookups and TCP connections;

Set Up WebP Compatibility

WebP is a new image format that reduces file sizes by as much as 40% compared to JPEGs and PNGs. WebP-compatible browsers are Chrome and Opera (starting with version 15), which means you can use this optimization on your website if you have at least one of these browsers installed on your computer.

WebP is not supported by Firefox, Safari, IE, or Microsoft Edge. So if users visit any of these browsers, they will see the original image instead of the optimized WebP one.

Cache Your Content

Caching is a way to save files to your web server, which means that instead of loading all the images and scripts for each page on your site all the time, you can store them in one place and access them when people visit those pages. This saves a lot of space on your web server and makes things load faster.

WP Rocket has a built-in cache system with many different settings, so you can customize how it works. Here are some tips:

  • Caching can use up a lot of space on your web server! Make sure you have enough room to handle this before enabling caching on any large websites or sites that receive lots of traffic every day.
  • WP Rocket can cache images, scripts (like JavaScript), stylesheets (CSS), and HTML files separately, so only certain parts of each webpage need to load each time someone visits it—this makes things faster for visitors who haven’t seen that page before!

WP Rocket is a much better option than using the options in Cloudflare (which are now defunct).

In the past, when you needed a performance boost for your WordPress site, you used Cloudflare’s, Rocket Loader. Unfortunately, that feature is now defunct, and WP Rocket is the best alternative.

WP Rocket has many features that Cloudflare does not have:

  • Mobile-friendly loading
  • GZIP compression (compresses files on the fly)
  • Allowing certain types of content to be cached only once and then served up from cache if needed again (like images)

Using WP-Rocket can improve site performance by leveraging caching and other techniques.

WP-Rocket is a caching plugin that can be installed on any WordPress site. It improves your site’s performance by leveraging caching and other techniques, resulting in faster visitor load times.

As a bonus, WP-Rocket also offers a built-in editor that lets you see which parts of your website are being cached and how effective the caching process is. You can even use this feature to troubleshoot issues if something goes wrong with your installation.

You don’t need any coding knowledge or experience using plugins: installing WP-Rocket takes seconds! Even if you’re not tech savvy, there are easy step-by-step instructions available on its website that show how to set up and optimize WP Rocket for maximum effect (and minimal fiddling).

WP Rocket

boost your website's performance and rankings with WP Rocket

#1 WordPress Caching Plugin

  • Immediate Speed Results
  • Page Caching
  • Cache Preloading
  • GZIP Compression


You can start using WP-Rocket immediately, so there’s no reason not to get started!

Using wp rocket can help to speed up your website and rank higher in search engine results. 

By following these wp rocket tips, you can speed up your website and increase your website’s ranking.

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