3 Essential Tools for a Blogger in Action

Essential Tools for Bloggers: Growing Your Blog in 2023

Discover the top essential tools for a blogger! Optimize your workflow, engage readers, and drive traffic to your blog

Blogging has become an extremely popular and effective way for brands, businesses, and individuals to establish their online presence, generate leads, and grow their audience. With over 500 million blogs on the internet today, blogging is certainly not going away anytime soon.

However, many aspiring bloggers struggle to gain traction and grow their blogs into successful ventures. Coming up with creative ideas, producing high-quality content, optimizing for SEO, creating visual assets, and promoting your work can be challenging without the right tools in your toolkit.

This article will explore the essential tools every blogger needs to overcome these hurdles and grow their blog in 2023. We’ll be covering the top tools for blog hosting, planning, writing, SEO, visual content creation, and promotion. Read on to assemble your blogging toolkit!

Essential Tools for Bloggers

WordPressThe most popular blogging platform with custom domains, themes, plugins. Free and paid options.
Web HostingTo have your own custom domain name, you’ll need web hosting. Popular options: Bluehost, SiteGround, HostGator.
Domain NameYour blog’s custom web address. Purchase and connect to your hosting. Popular registrars: Namecheap, Google Domains.
Email ListBuild an audience that follows your blog via email. Top providers: ConvertKit, MailerLite, AWeber.
AnalyticsUnderstand your blog traffic and audience with Google Analytics or WordPress Jetpack insights. Free options.
GrammarlyThis editing tool helps fix grammar, spelling, punctuation in your posts. Free and paid tiers.
CanvaMakes it easy to design blog graphics, images, pins, etc. Free basic version available.
Stock PhotosSites like Pexels and Pixabay offer free stock photos to use on your blog.
Keyword ResearchFind high search volume low competition keywords. Try Keyword Everywhere or SEMrush free versions.

Why You Need the Right Blogging Tools

Before diving into the tools, let’s discuss why bloggers need to arm themselves with the right software and platforms.

  • Save time. Blogging requires consistent, high-volume content creation. The right tools automate tasks and speed up your workflow.
  • Create better content. Tools provide insights into what engages your audience and help you craft optimized, engaging content.
  • Amplify reach. Promotion tools allow you to get your content in front of more of your target audience and grow your readership.
  • Increase revenue. SEO and analytics tools help improve your search rankings and identify money-making opportunities.
  • Stay organized. With multiple platforms, tasks, and ideas to juggle, bloggers need tools to stay on top of everything.

The bottom line? The right blogging tools save you time, energy, and money while enabling you to create higher-quality content that reaches more people. Now let’s explore some of the top tools in each essential category.

Blog Hosting Platforms

Blog Hosting Platforms for your new website

Your blog hosting platform is the foundation of your blogging efforts, so choose wisely! Here are some top options:


With over 60% market share, WordPress is by far the most popular blogging platform. Pros:

  • Open-source and free
  • Massive theme & plugin ecosystem
  • Scales from basic to enterprise-level
  • Great for SEO


Ghost is a newer blogging platform focused on simplicity. Pros:

  • Intuitive, minimalist editing and design
  • Built-in SEO, analytics, memberships
  • Open source with paid tiers
  • Gorgeous themes


Medium offers a unique hybrid approach. Pros:

  • Very quick and easy to get started
  • Established publication with built-in readership
  • Social sharing and clapping features
  • Limited customization and monetization

For maximum creative control, monetization options, scalability, and SEO, self-hosted WordPress emerges as the best all-around-hosted solution. But Ghost and Medium both have their strengths for specific use cases.

What is Blog Hosting?

Blog hosting refers to the service where your blog’s files are stored on web servers and delivered to visitors when they access your site. Hosting provides the underlying infrastructure and technology needed to get your blog on the internet.

Some key components hosted providers offer include:

  • Web servers to store and deliver site files
  • Fast connectivity and bandwidth
  • Software like content management systems
  • Databases to store and manage site content
  • Tools to manage domains, email, security, backups, etc.

Why Does Blog Hosting Matter?

The hosting platform you choose impacts your blog in several important ways:

  • Performance – Server capacity affects site loading speed. Faster sites have better SEO and user experience.
  • Uptime – Reliable servers mean your site stays live with minimal downtime.
  • Security – Secure servers protect your site from cyber attacks.
  • Scalability – Easily grow your traffic and storage needs with flexible plans.
  • Customization – Self-hosted sites allow more control vs. restrictive blog platforms.

Overall, blog hosting is the foundation that keeps your site online and functioning well. It’s worth investing in quality hosting optimized specifically for blogs vs. cheaper generic web hosting.

Blog Hosting Platform Comparison

When it comes to choosing a hosting provider for your blog, here are some of the most popular options to consider:


  • Free, easy to use blog site by Google
  • Limited customization options
  • Can be ad heavy
  • Decent uptime and page speeds


  • Open source CMS with thousands of themes and plugins
  • Completely customizable and SEO friendly
  • Requires web hosting like Bluehost or SiteGround
  • Powering over 35% of all sites online


  • Free publishing platform, great for articles vs. blog
  • Very customizable and great UX
  • Limited SEO control, Medium controls data
  • Monetize through Medium Partner Program


  • Freemium website builder with 500+ templates
  • Easy drag and drop editor
  • SEO and integration limitations
  • Reliable uptime and speed


  • Beautiful templates and great UI
  • Limited plugins but good customization
  • Great features like e-commerce and member areas
  • Above-average uptime and speed

When it comes to flexibility, customization, SEO optimization, and performance, we recommend hosting your blog on WordPress via a managed hosting provider like Bluehost or SiteGround.

The open-source WordPress CMS offers unparalleled options for tailoring your site with themes and plugins. And quality hosting optimizes WordPress sites for speed and security. This combination is ideal for blogs focused on growth, monetization, and longevity.

Top Tools for Blog Planning

Careful planning is crucial to long-term blogging success. Having a content strategy ensures you’re creating the right topics that resonate with your audience. Here are some of the top tools for blog planning:

  • BuzzSumo – Analyze what content performs best for any topic or competitor.
  • Ubersuggest – Discover keyword and content ideas.
  • Answer the Public – Generate content ideas from actual search queries.
  • Google Trends – Identify rising search trends.
  • Trello – Kanban boards to organize ideas and editorial calendar.
  • CoSchedule – Schedule and publish blog posts.

I recommend creating an editorial calendar to map out your ideas weeks or months in advance. Track topics, titles, keywords, and promotion plans in a Trello board or spreadsheet.

What is Blog Planning?

Blog planning refers to the strategy of mapping out and organizing your blog’s content and publication schedule. This involves important steps like:

  • Brainstorming topics and post ideas
  • Prioritizing ideas based on goals or seasonality
  • Building an editorial calendar of publication dates
  • Assigning blog posts to authors
  • Developing workflows for writing, editing, etc.

Planning your blog content in advance allows you to tackle some of the hardest parts of blogging – constantly finding new ideas and staying organized.

Why Does Blog Planning Matter?

Taking the time to plan your blog content provides some major benefits:

  • Maintains consistent publishing schedule
  • Gives direction and focus to editorial strategy
  • Maximizes impact of seasonal or time-sensitive posts
  • Allows collaboration and assignment of writing tasks
  • Results in higher quality content overall

Without a plan, it’s easy for blogs to lose momentum. Planning tools help stick to a regular content cadence that keeps audiences engaged.

Blog Planning Tools Comparison

Consider these top blog planning software options and their notable features:


  • Flexible kanban boards to visualize workflow
  • Easy collaboration for teams
  • Large collection of templates
  • Affordable pricing tiers


  • Integrates with major CMS platforms
  • Drag-and-drop editorial calendar
  • Includes SEO optimization functionality
  • 14-day free trial


  • List/board project management hybrid
  • Assign tasks and due dates
  • App integration and automation
  • Free for up to 15 team members


  • Database-driven project management
  • Customizable fields, views, and templates
  • Integrates with 500+ apps
  • Free and paid plans

For straightforward blog planning and content workflow, we recommend Trello for its balance of simplicity, flexibility, collaboration features, and free availability.

CoSchedule is another excellent option specifically designed for blogging. It seamlessly integrates WordPress sites and editorial calendars, though only offers a free 14-day trial.

Blog Writing Tools to Improve Your Skills

Blog Writing Tools to Improve Your Skills

Once you’ve mapped out blog post ideas, it’s time to start writing. But staring down the blank page can be daunting for any blogger. Here are writing tools that make it easier to create amazing blog content:

  • ZenPen – AI-powered writing assistant to improve any text.
  • Hemingway Editor – Assess readability and improve sentence structure.
  • Grammarly – Check spelling, grammar, punctuation, and clarity.
  • Headline Analyzer – Test headlines for clickability and shares.
  • ClearVoice – Access thousands of qualified freelance writers.

Writing impactful blog posts takes practice. Leverage tools like ZenPen to expand your skills. And always proofread with Grammarly before publishing.

What is Blog Writing?

Blog writing refers to the craft of creating blog posts – writing style, format, structure, and other best practices that produce engaging, high-quality content. Common elements include:

  • Topic research and outlining for clear focus
  • Catchy headlines and introductions to hook readers
  • Clear, concise paragraphs and transition sentences
  • Effective use of lists, images, quotes, etc. to break up text
  • Copy editing and proofreading for polished drafts
  • Calls to action to convert readers

Exceptional writing takes your interesting topics and transforms them into content people want to consume and share.

Why Does Blog Writing Matter?

Strong writing has an outsized impact on your blog’s success. Quality writing leads to:

  • Increased time on page and lower bounce rates
  • More social media shares and backlinks
  • Improved SEO rankings and traffic
  • Higher credibility and brand positioning
  • Increased readership, engagement, and subscribers

In many ways, your blog is only as successful as the quality of your writing. Investment in writing tools pays dividends.

Blog Writing Tools Comparison

Writing software assists with research, grammar, readability, and editing. Here are helpful options:


  • Checks for grammar, punctuation, and other writing issues
  • Available as free and premium versions
  • Browser add-on catches mistakes in real-time
  • Plagiarism detection

Hemingway Editor:

  • Highlights complex and hard-to-read sentences
  • Rates readability by grade level
  • Clean, distraction-free interface
  • Free web and desktop versions


  • Checks grammar, style, and readability
  • Contextual dictionary and thesaurus
  • Summary and report analysis
  • Integrates with popular apps

Google Docs:

  • Real-time collaboration for teams
  • Built-inspell and grammar check
  • Research and citation tools
  • Tables, surveys, and more
  • Completely free

For comprehensive grammar, style, and readability analysis, ProWritingAid is worth the paid subscription. The detailed reporting helps target problem areas to become a stronger writer.

For free software, Google Docs allows streamlined drafting, editing, and collaboration. The AI-powered writing suggestions assist with conciseness and clarity.

SEO Tools to Boost Blog Traffic

Driving organic search traffic is critical for any blogger. If readers can’t find your content, it won’t matter how amazing your writing is! Here are some top SEO tools for bloggers:

  • Yoast SEO – Optimize WordPress sites for search and social.
  • Ahrefs – Keyword research, backlink analysis, and content audit.
  • Google Search Console – Understand how Google indexes and ranks your site.
  • Screaming Frog – Crawl site to identify SEO issues.
  • SEMRush – All-in-one SEO toolkit with massive keyword database.

Leverage Yoast SEO or All-in-One SEO plugins to optimize your WordPress content on-page. And use tools like Ahrefs and SEMrush to research keywords and monitor backlinks.

What is Blog SEO?

Blog SEO refers to optimizing blog content and sites to improve rankings, visibility, and traffic from search engines. Common SEO best practices include:

  • Conducting keyword research to identify topics
  • Including keywords in titles, headers, URLs, alt text, etc.
  • Creating keyword-focused meta descriptions
  • Generating backlinks from other authoritative sites
  • Optimizing page speed and site infrastructure
  • Producing regular fresh content

Good SEO transforms your blog from a passive online presence into an SEO-driven lead generation machine.

Why Does Blog SEO Matter?

Strong SEO leads to exponential growth for blogs by:

  • Increasing organic search visibility and traffic
  • Allowing you to compete with established sites
  • Expanding your reach to broad new audiences
  • Building authority and credibility through rankings
  • Diversifying traffic sources beyond social media
  • Supporting long-term stability and growth

Every blogger should invest time in learning SEO best practices and tools. The impact on traffic and income is immense.

Blog SEO Tools Comparison

Top SEO software to optimize your blog includes:

Yoast SEO:

  • #1 WordPress SEO plugin
  • Analyzes titles, meta, images, etc.
  • Optimizes snippets and structured data
  • Content analysis and readability checks


  • Backlink analysis and tracking
  • Keyword research and rank tracking
  • SEO audits to identify issues
  • 7 day free trial

Google Analytics:

  • Tracks views, referrals, keywords, etc.
  • Pagespeed and Core Web Vitals reports
  • Custom dashboards and reporting
  • 100% free and powerful


  • All-in-one SEO toolkit
  • Backlink audits, rank tracking and site audits
  • Keyword research and content optimization
  • Free and paid plans

The best free SEO option is Yoast SEO – the top WordPress plugin with on-page optimization functionality. Pair this with Google Analytics for tracking performance.

For professional features like backlink analysis and rank tracking, Ahrefs and Semrush both offer robust paid plans. Most serious bloggers leverage software like this.

Visual Content Creation Tools

Compelling images, graphics, and videos boost engagement on blog posts. While stock photos work, creating your own visual assets is ideal. Here are some of my favorite tools:

  • Canva – Simple, free graphic design and image editing.
  • Visme – Create infographics, presentations, and more.
  • Beautiful.AI – Design presentation slides and infographics.
  • Snappa – Create marketing graphics and social media images.
  • Adobe Spark – Generate social posts, images, and videos easily.

Invest time in learning basic graphic design principles. And leverage tools like Canva to quickly create custom images, social posts, pins, slides, and more that make your content stand out.

What Are Blog Images?

Images are visual elements embedded within blog posts. Common examples include:

  • Featured images to represent posts
  • Stock photos illustrating concepts
  • Original pictures from real-life
  • Infographics presenting data visually
  • Comics or memes for humor
  • Screenshots showing processes

Strategically placing images within content improves aesthetics, drives engagement, and helps communicate key points.

Why Do Blog Images Matter?

Impactful images contribute to blogs in many ways, like:

  • Increased social media sharing
  • Improved reader retention on posts
  • Breaking up blocks of text
  • Faster communication of ideas
  • Enhanced page aesthetics and branding
  • Driving engagement and clicks

Simply having a text-only blog cuts off many of these benefits. Invest in great images.

Blog Image Tools Comparison

Useful software for creating and optimizing blog images includes:


  • Make stunning designs with templates and assets
  • Easy to use drag-and-drop editor
  • Free basic version, affordable paid tiers with more features
  • Resize and edit images

** Pablo by Buffer:**

  • Create engaging social media images
  • Resize and edit images for blogs as well
  • Tons of templates and assets
  • 100% free to use


  • Compress images to reduce file size
  • Improves page load speeds
  • Simple drag-and-drop interface
  • Free and paid versions available


  • Open source Photoshop alternative
  • Advanced photo and image editing
  • Layers, overlays, color correction, etc.
  • Completely free

For quick and easy social media and basic blog graphics, Canva offers an unbeatable free version with plenty of templates.

Power users should leverage GIMP for professional, free image creation and editing. It’s the best alternative to expensive Photoshop.

Promote Your Blog with These Tools

You’ve created amazing content – now it’s time to get it in front of readers! Promotion is key, and these tools can help amplify your reach:

  • Buffer – Schedule and publish social media content.
  • Tailwind – Pinterest marketing platform.
  • BuzzSumo – Identify influencers to promote your content.
  • SlideShare – Share presentations, infographics, and documents.
  • JustReachOut – Automate and manage blogger outreach.

Leverage social platforms like Facebook Groups, LinkedIn, and Twitter to engage with your audience and promote new blog posts. And explore email lists, Quora, influencers, and link-building opportunities to grow.

What is Blog Promotion?

Promoting a blog means actively taking steps to increase its reach, engagement, and readership through various tactics:

  • Social media marketing across platforms like Facebook and Twitter
  • Paid advertising through Google, social media, and native ads
  • Pitching guest posts to other blogs
  • Leveraging influencer marketing
  • Email marketing to subscribers
  • Building backlinks to raise authority

Without promoting great content, it’s unlikely people will find your blog organically.

Why Does Blog Promotion Matter?

  • Increases blog traffic and subscribers directly
  • Builds authority and brand visibility
  • Diversifies growth beyond SEO
  • Generates referral traffic from other sites
  • Keeps blog top of mind with audiences
  • Drives social shares and engagement
  • Essential for monetization

Promotion turns casual readers into engaged, loyal blog enthusiasts.

Blog Promotion Tools Comparison

Top tools for amplifying your blog promotion efforts include:


  • Analyze content performance and influencers
  • Find link building opportunities
  • Identify social sharing potential
  • Free and paid plans available


  • Create email lists and campaigns
  • Automate sequences and transactions
  • Flexible form, landing page, and blog integrations
  • Generous free tier


  • Schedule and publish social media content
  • Analyze performance and engagement
  • Manage multiple profiles and accounts
  • Free for individuals


  • Build marketing funnels and email lists
  • High converting templates
  • Automate lead generation
  • 14 day free trial

For social media management, Buffer is free and user-friendly. Pair it with the extremely affordable Mailchimp to also grow your email list and send newsletters.

For identifying viral content opportunities, BuzzSumo offers a free version along with a low-cost pro subscription for serious social sharing analysis.


What are the top 3 essential tools for bloggers?

The top 3 essential blogging tools are WordPress for hosting, Grammarly for writing, and Canva for creating visual assets. WordPress provides a customizable platform to publish your blog content. Grammarly helps catch spelling and grammar mistakes. And Canva makes it easy to design images, graphics, and social media posts to amplify your blog visually.

How can tools help me come up with blog post ideas?

Tools like BuzzSumo, Ubersuggest, and Answer the Public can help generate tons of blog post ideas by showing you relevant search queries and analyzing the type of content that gets engagement for any topic. Planning tools like Trello then let you organize all your ideas in one place and map out an editorial calendar.

What tools can help improve my blog writing?

Tools like Hemingway Editor and Grammarly provide feedback to help you improve sentence structure, clarity, readability, spelling, grammar, and more in your writing. Headline analyzers allow you to A/B test blog title variations to determine which attracts more clicks. And AI writing assistants like ZenPen provide useful suggestions to enhance any text.

What tools can I use to create visual content for my blog posts?

Canva, Visme, Beautiful.AI, Adobe Spark, and Snappa allow you to easily create custom images, infographics, presentations, and graphics to visually enhance your blog posts. These drag-and-drop tools are much more affordable and user-friendly than advanced programs like Photoshop or Illustrator.

How can I promote my blog content using tools?

Tools like Buffer allow you to easily schedule social media posts to promote your content across platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. BuzzSumo helps identify influencers who may be interested in your content for outreach opportunities. SlideShare lets you share presentations and documents to drive additional traffic.


After reviewing this comprehensive guide of essential blogging tools, you should feel empowered to:

  • Choose the right hosting for a high-performance blog
  • Plan blog content efficiently through calendars and workflows
  • Produce engaging, high-quality articles through writing tools
  • Optimize blog SEO through metadata, keywords, backlinks and more
  • Populate posts with eye-catching and informative visuals
  • Promote your content across social media, email, and more


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