This article will help you understand how to boost the ranking of an existing page on search engines and keep the page visible to new visitors.

Search engine optimization (SEO) is crucial for any business with an online presence. Ranking higher in search results can drive more organic traffic, leads, and sales for your website. In 2023, ranking high will become even more competitive as more businesses optimize their web presence.

The position of your website in search engine results pages (SERPs) depends on many ranking factors. You can boost your existing web pages’ rankings by improving these factors. This guide will provide actionable tips to increase your website’s visibility and ranking in 2023.

Search engine optimization (SEO) is crucial for any business with an online presence. Ranking higher in search results can drive more organic traffic, leads, and sales for your website. In 2023, ranking high will become even more competitive as more businesses optimize their web presence.

The position of your website in search engine results pages (SERPs) depends on many ranking factors. By improving these factors, you can boost your existing web pages higher in the rankings. This guide will provide actionable tips to increase your website’s visibility and ranking in 2023.

Tips for Boosting Your Web Page Rankings

Tip	Description
Optimize page titles	Use targeted keywords in your page titles so search engines know what the page is about. Keep titles under 60 characters.
Add meta descriptions	Meta descriptions give a summary of the page content. Include important keywords. Keep under 160 characters.
Improve page speed	Faster loading pages rank higher. Compress images, minify code, optimize databases.
Enhance content	Add more in-depth, useful content using focus keywords. Update old content.
Get backlinks	Quality backlinks from related sites help boost rankings. Guest post, partner with influencers.
Use alt text	Add keyword-rich alt text to images to help search engines understand them.
Leverage internal links	Link to relevant content on your own site to distribute “link juice.”
Promote your content	Share your pages on social media and elsewhere online to drive more visitors.

Conduct Keyword Research and Optimization

Targeting keywords that match your content and business is foundational to SEO. With proper keyword research, you can identify low-competition but high-value terms that provide the best opportunities for ranking.

Tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer can help generate keyword ideas during research. Analyze search volume, competition, relevancy, and commercial intent to pick the winners.

Once you find good keywords, optimize your pages for them by:

• Including them in meta titles and descriptions
• Using them appropriately in headers, content, URLs, etc.
• Ensuring overall content relevancy to the terms
• Improving keyword density to 1-2%

Keyword optimization establishes topical relevance and helps search engines understand your content’s focus.

Create High-Quality and Engaging Content

High-quality content that engages readers is paramount for ranking in 2023. Search engines want to rank pages that satisfy search intent and provide value.

Characteristics of quality content:

• Unique and original – Don’t duplicate or repurpose existing content. Offer new information.
• In-depth and comprehensive – Cover topics thoroughly with actionable advice.
• Accurate and factual – All data, stats, and facts cited should be verifiable.
• Useful and practical – Provide real value to readers through tips, guides, and insights.

You can improve engagement with:

• Compelling headlines and introductions
• Storytelling elements to make content relatable
• Visual aids like images, gifs, videos, and infographics
• Easy-to-scan formatting with ample white space

Creating great content takes effort but drives organic growth.

Optimize Your Website for Mobile Devices

With mobile usage continuing to rise, having a mobile-friendly site is mandatory for ranking in 2023. Google first rolled out mobile-first indexing in 2018, meaning the mobile version of a page is used to assess indexing and ranking.

Key mobile optimization factors:

• Fast page load speeds on mobile networks
• Responsive web design that adapts to any device sizes
• Tap targets that are easy to click on small screens
• Eliminate pop-ups and interstitials that worsen UX

Follow Google’s technical guidelines to ensure your site offers the best mobile experience. Having a mobile-friendly site can boost your mobile search visibility.

Inject your keywords into your page’s URL

Using keywords in your URL is crucial for improving your page’s ranking on Google. Google looks at the URL of your page and determines what words and phrases to use when trying to rank your page. If the keyword you want to rank for isn’t in the URL, Google won’t use it to help you rank better.

Use the query parameter in the URL to ensure your keywords are precisely where they need to be. Look at how many keyphrases are in the URL and how many words are your target keywords.

Importance of Webmaster Help Forums

The Webmaster Help forums were created to help and advise site owners and webmasters. These forums exist for the same reason as Google’s reverse keyword library – to help your site win and get more visibility, traffic, and ad revenue.

If keyword stuffing has gone too far, you may want to look at your site’s URL.

Page Authority and How to Improve It

Google and Bing have a page Authority feature that tells you how much authority or trust a page has. A great example of a prominent, authoritative page is Netflix’s “The Queen’s Gambit” page.

There are three “keys” that matter most when it comes to determining what authority your page has:

• The quality of the content on the page
• The number and quality of links pointing to the page
• The user experience provided by the page

How to Improve Search Results for Your Site

If you plan to add your data-driven website (API, CMS, reports, etc.) to Alexa or Search Console, knowing how Alexa decides what search results will appear next to your site is essential.

Here are the answers you should expect by answering both of these questions for your site:

• What is the goal of my website?
• What content do I want to rank for on Google?

Setting up a metadata (or meta) file is also essential for Google and Bing to know what metadata you want them to show next to your site.

Build Links from Reputable Sources

The quality and quantity of external links pointing to a page or site substantially influence rankings. Links help establish credibility and authority in search algorithms’ eyes.

Some effective link building tactics for 2023 include:

• Guest posting on popular blogs and news sites related to your industry
• Getting editorial links from genuine mentions of your brand, products, or content
• Participating in relevant niche forums and communities to get profile links
• Securing links from influencers on social media

Focus on getting links from reputable, high-authority domains related to your niche. Avoid low-quality links from spammy or sketchy websites. Link relevancy and diversity are also important.

Maximizing the Impact of Your Website’s Page Title

The page title is the first thing visitors see when arriving at your website, making it a critical element in maximizing your website’s impact. Here are some tips to help you optimize your page title:

Include Essential Keywords and Phrases

Your page title should contain your most important keywords and relevant phrases. This will help search engines like Google and Bing to find and index your material.

Enhance Your Title for Maximum Impact

There are several ways to enhance your page title to improve its impact, such as adding keywords like “how to” and “best.” Research the most popular SEO terms to identify which words perform exceptionally well.

Do Keyword Research to Avoid Clutter

When conducting keyword research, be careful not to clutter your page title with too many variations of the same keyword. Instead, focus on the most relevant queries people are searching for to control the exact words or phrases displayed on your page.

Add Search Queries to Your Page Title

Adding specific search queries to your page title can improve your chances of ranking for those queries and increase the likelihood of people clicking on your page titles. This reduces the need for visitors to scroll through irrelevant content to find your specific keyword.

Remember, your page title is a critical component of your website’s impact, so take the time to optimize it for maximum results.

Use your keywords and other related words in the meta description

The meta description is critical to your website’s search engine optimization (SEO) strategy. It appears in search results and is a way to tell users what your page is about and draw them to click through to your site. Using your keywords and other related words can help people find your page in search results and entice them to click through to your site.

Including a Complete Site Description in Search Results

You should include a complete site description in search results to improve your sitemaps and search engine rank. This can consist of a URL and contact information for your contact page, a picture of your website, biographical information for your employees and release information, a map of your office, and more.

Imagine seeing search results like these:

• URL and contact information for your contact page
• Picture of your website
• Biographical information for your employees
• Release information
• Map of your office

Including a complete site description will make your website more attractive to users and increase your chances of getting clicks.

Creating a Meta Description for Your New Site

There are resources around the internet for new websites that can help you create a meta description for your new site. This includes Anarky, a free website tool, and free online tools like Tika, which can help you create SEO-enabled website titles and descriptions.

To make your meta description even more effective, include the word “site” and underline it for visitors to read quickly. This will help your website stand out in search results and increase your click-through rate.

Improving Your Home Page to Attract Potential Visitors

One page on your site could be vulnerable to a lot of traffic that could be redirected to a competitor’s site. According to SEMRush, 19% of website visits go to competitor websites, most likely because they’re located near an internal keyword phrase or phrase your new website is related to.

To prevent this, the best place to improve the ranking of potential sites landing on your site is right on your home page. You should include all the information your competitors or potential competitors want when visiting your site. This will ensure your site sees the same traffic that your site sees and builds credibility as a resource for potential competitors.

Using Tools to Analyze Your Website’s Data

While many know Facebook’s news-aggregating policy, not everyone knows how Google and Bing use this new data to create rankings for your site. Tools such as Web Console and intelligent can help look at the data shared with Google.

Following these tips and using these tools can improve your website’s meta description and search engine ranking, attracting more visitors and building your online presence.

Keeping Up with Google’s Algorithm Changes as a Content Marketer

Google’s algorithm constantly evolves unpredictably, making it essential to stay updated with any changes. As a content marketer, you have many options to share with Google’s algorithm. Here are some ways to ensure your site is optimized:

Check Your Site’s Crawl Stats

Even new websites have crawl errors that may not be evident from analytics. Search engines prefer to crawl and index static pages. Whether it’s a page with infrequent content updates or fixed content that’s not necessarily updated, search engines want static pages.

The first hurdle to crawling and indexing a page has the proper infrastructure to provide search engines with the correct information. For example, if you have a Facebook page without any content, check the URL column for home.facebook.com in your site’s admin panel. You may notice that the path to that page doesn’t include your login information. While it may seem that search engines won’t index a page that doesn’t let them in, even an unlogged-in user can connect to Facebook to access its pages, making it likely for search engine spiders to reach your page.

Dig into Your Domain Reports

Besides being static, the Facebook page you’re working on might also be on an invalid domain name. Scanning your domain reports may reveal falling page counts or other problematic issues. Your ranking data may also provide further clues.

By staying up to date with algorithm changes and ensuring your site is optimized, you can increase your chances of ranking higher on search engines.

Avoid aggressive SEO that can harm or even penalize your website

Using aggressive SEO techniques can be tempting, but it can harm your website in the long run. You don’t want to do anything that will cause your website to be penalized by search engines. When you do SEO correctly, search engines will love and rank your website highly.

This will take some time and is a slow process. When evaluating your site’s quality, Google considers several elements, such as your pages’ linking structure and HTML structure. It may take up to 30 days to process a site’s content for quality; after 30 days, search engines remove old content. Here’s what you can do to speed up the process.

Google has come a long way when it comes to web quality. You can see where pages receive poor marks from Google’s Page Quality Evaluator. Do a quick search on your site to see if there’s anything outdated, poorly structured, or mixed-in content. You can also see where a page ranks in search engines if you use the Backlinko blog, which ranks each factor.

Before you begin tinkering with any of these elements on your site, you should ensure it’s performing optimally. That includes page speed, accurate and up-to-date information on updating plugins and themes, and the dependability of domain names.

Update Your Content Regularly

Content updates are one of the most excellent methods for companies to acquire more visitors and leads. They may improve search engines with excellent backlinks, and they can help you remain connected with your consumers. Due to the ever-changing nature of the internet, it is practically difficult to predict precisely when or where a blog post will be published. However, with most bloggers understanding that updating their material frequently is essential (and free), this article should help you get started.

Suppose you regularly create high-quality content and link acquisition methods but aren’t ranked. In that case, your material may not generate enough traffic to warrant the time and effort needed. The most straightforward solution is frequently updating your blog with new, helpful material. In addition to constantly posting fresh material, consider these strategies for improving your search engine position.

Create cornerstone pages

Creating foundation pages for your websites is an important SEO practice. They allow search engine robots to crawl and index your site and prevent potential users from stumbling onto an empty page. Think of them like virtual home pages—you want to ensure visitors know precisely what direction to head in when searching for something on Google.

Traffic to your blog is a crucial factor in rankings. While most bloggers agree that creating a blog and having an active presence on social media is critical for getting traffic, another element can significantly affect your visibility: content marketing. Once you understand the importance of content marketing and the types of posts with the best potential to draw in targeted visitors, you can start creating key pages on your website that will attract people looking for specific information.

Create snippets

Get outside help, if possible, for producing website content that will be of high quality. You’ll have support on your path to SEO if you have a public website, but you can also tap into the help of contractors or domain experts.

Your web pages rank well in search results if they’re accessible and detailed, so developers create snippets of content to make their sites more user-friendly. Google favors extended, powerful snippets that explain the main points in an easily understood way. 

The Google Advanced Search gives you the best ranking in a couple of rankings sites, but this can be improved. This means you can use advanced tools to add snippets to your site, which will have a better chance of seeing your content faster. It can also attract more visitors who see your content in the search engines and stay later on your site when categorized as an expert.

If your website is a blog, snippets are a great way to bring relevant content to your page. Google will show you snippets when you search for a blog, blog post, content update, or blog post about. Review your blog to ensure you cover a topic important to your target audience.

Monitor and Analyze Your Website Performance

Ongoing monitoring and analysis of your website’s analytics can uncover opportunities for SEO improvements. Use tools like Google Analytics and Search Console to track:

• Search traffic and rankings
• Top landing pages and entry sources
• Click-through rates from organic listings
• Pages crawling and indexing errors
• Site speed metrics like page load times
• Broken links or redirects

Fix any technical errors identified. Analyze user behavior and engagement metrics to optimize content. Use data to inform your SEO efforts for better results.

FAQs

Conclusion

The number one position on a Google search enjoys a whopping 33% of the traffic. Here are our top ten tips for improving organic traffic and page ranking.

Ranking highly in 2023 will take effort as competition rises. But by focusing on strong content, user experience, link building, keywords, and site performance, you can elevate your SEO to boost your search visibility.

These proven tips can help move your existing pages up the SERP ladder. Just don’t expect overnight results – SEO takes time and consistency. Stick with these strategies and you’ll see positive momentum this year.

References

1. https://backlinko.com/hub/seo/ranking-factors
2. https://www.semrush.com/blog/seo-ranking-factors/
3. https://ahrefs.com/blog/seo-ranking-factors/
4. https://neilpatel.com/blog/seo-ranking-factors/
5. https://moz.com/blog/ranking-factors
6. https://www.wordstream.com/blog/ws/2020/06/29/seo-ranking-factors