Web positioning in Google

Improving Your Web Positioning in Google: Key Strategies

If you are a blogger, you must know how to manage your web positioning in Google. Remember that you are interested in the search engine detecting your website. It would be best if you managed the search engine’s criteria to position a blog to gain online visibility. In this sense, I will explain the importance of Google as a reference for positioning web pages.

Today the Internet is the new space companies use to show their products and services. According to studies, electronic commerce in 2017 alone generated sales of more than 2.3 billion dollars worldwide. According to projections from the eBusiness Institute, an international company dedicated to studying business operations via the Internet, they expect sales of more than 4.5 billion dollars in 2021.

But to sell your products or services on the Internet, it is necessary that your potential buyers first find everything that you offer them on the Internet. If your web page remains invisible to users at the time of the search, they will ignore that it exists. One of the main goals of any blogger is that her page is among the first places in those searches of interest.

Tips for Improving Your Website’s Position in Google Search Results

Optimize page titlesUse targeted keywords in page titles so they accurately describe each page’s content
Write meta descriptionsWell-written meta descriptions can attract users to click on your site in search engine results
Improve site speedFaster load times lead to better ranking, so optimize images, enable compression, and minimize redirects
Fix broken linksEliminate dead links on your site that frustrate users and hurt SEO
Create unique contentGoogle values original, high-quality content over duplicated or thin content
Get backlinksWith more searches on mobile, ensure your site is mobile-friendly and accessible.
Use alt text on imagesEarn links from other reputable sites to signal authority and relevance to Google.
Structure data markupUse alt text on images.
Optimize for mobileAnalyze your site traffic and search performance to identify areas to improve.
Monitor analyticsStructured data makes it easier for Google to interpret and represent your content.

What is Web Positioning in Google?

Web positioning is improving your website’s ranking in search engine results pages (SERPs). It involves several factors, including on-page optimization and link building.
Web positioning is important because it helps you get more traffic from search engines like Google, Bing, and Yahoo! If you want people to find your website online. Web positioning should be part of your marketing strategy.

The Benefits of Web Positioning

The benefits of web positioning are numerous and include:

  • Increased visibility and brand awareness
  • Increased website traffic
  • Better user experience

How to Implement Web Positioning

  • Developing an SEO strategy
  • Optimizing content for search engines
  • Utilizing backlinks

Measuring Web Positioning Success

The first step in measuring your web positioning is to look at your site’s analytics. This can be done using tools such as Google Analytics or HubSpot or through other third-party applications like Moz Pro and SEMrush.

Analyzing website analytics: You should always look at how many visitors are coming to your site, where they’re coming from, how long they stay on the site, and what pages they visit most often. You’ll also want to look at which keywords people are searching for when they land on your site so that you know what keywords are driving traffic (and thus conversions) for you.

Tracking keyword rankings: If there’s one thing all marketers agree upon, ranking well in search engines is important because it means more traffic! You can track this using tools like Google Keyword Planner or Ahrefs’ Keyword Explorer tool (recently renamed “Keyword Magic Tool”). These tools allow users who have paid accounts access data about which keywords bring them traffic so that they can optimize their content accordingly–for example, by writing more articles related to those terms or creating more landing pages targeting those topics.

What is SEO?

Search Engine Optimization (SEO)

SEO is considered the cornerstone of all web page content strategies. Its acronym, Search Engine Optimization proposes a combination of techniques for creating and updating content that better respond to the requirements of different search engines. This is with the ultimate goal of making the website visible online.

Search engines’ algorithm wants blog owners to generate better content every day that meets readers’ needs. In other words, they prioritize creating high-quality materials, an essential aspect of effective positioning strategies.

On the other hand, a blog must have professionals who know the search engines’ parameters for success. This has led web portal owners to hire an SEO specialist. This professional aims to bring qualified organic traffic so your target audience reaches your blog to interact with your content.

Strategies to Improve Your Web Positioning in Google

Keyword Research

Keyword research is essential for any successful SEO strategy. Find out what keywords your target audience is typing into search engines and adjust your website’s content accordingly. To do this, there are various tools, such as Google Keyword Planner, SEMrush, and Ahrefs, that you can utilize.

List relevant keywords and phrases associated with your business, products, and services. Then analyze each keyword’s search volume, competition level, and relevance using keyword research tools. Pay attention to long-tail keywords since they are more precise and have fewer competitors.

On-Page Optimization

On-page optimization is a technique to improve your website’s pages for a better ranking on SERPs. Page titles, meta descriptions, and headers should include target keywords. However, ensure your content is compelling, informative, and user-friendly. Breaking up your content by using subheadings will improve readability and use visuals like images, videos, or infographics to engage users more.

Content Creation

Focus on creating quality content to make your website rank in search engine results. Aim to provide relevant, valuable information that solves your target audience’s problems. Mix up content formats, like blog posts, videos, podcasts, and images. Ensure the content is keyword-rich but don’t overuse keywords, as this could lead to penalties from search engines.


Backlinking is the process of acquiring links from other websites to your website. Backlinks are a crucial ranking factor for search engines, as they indicate that other websites consider your content valuable and authoritative. However, not all backlinks are equal.

Acquiring high-quality backlinks from authoritative websites in your industry would be best to boost your website’s credibility and rankings. Reach out to other websites in your niche and offer guest posts or collaborate on content. Create shareable and valuable content that other websites will want to link to.

Mobile Optimization

Optimizing your website for mobile devices is essential in today’s mobile-first world. Google uses mobile-friendliness as a ranking factor; mobile devices account for over half of all internet traffic. Make sure your website is responsive and loads quickly on mobile devices. Use large fonts, clear and concise content, and high-quality images optimized for mobile viewing. Test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool.

Local SEO

If you have a brick-and-mortar business or serve a specific geographic area, local SEO can help you improve your visibility in local search results. Local SEO involves optimizing your website’s content and structure for location-based keywords, such as “coffee shop near me” or “best pizza in New York City.” To improve your local SEO, make sure your website includes your business’s name, address, and phone number (NAP) on all pages, create local business listings on directories like Google My Business, Yelp, and TripAdvisor, and encourage customer reviews and ratings.

Schema Markup

Schema markup is a form of structured data that helps search engines understand the content and structure of your website. By adding schema markup to your website, you can enhance your website’s appearance in search results and provide more relevant and informative results to users. Schema markup can highlight your business’s location, hours of operation, reviews and ratings, events, products, and more. Use Google’s Structured Data Markup Helper to add schema markup to your website.

Social Media Marketing

Social media marketing can help you build brand awareness, engage with your target audience, and drive more traffic to your website. Create social media profiles for your business on platforms like Facebook, Twitter, LinkedIn, and Instagram, and share your website’s content regularly. Use social media to promote your products and services, share industry news and updates, and interact with your followers. Encourage social media shares, likes, and comments to increase engagement and visibility.

Technical SEO

Technical SEO refers to optimizing your website’s structure and code for search engines. It includes optimizing your website’s URL structure, improving page speed and load times, implementing HTTPS encryption, and fixing broken links and error pages. Technical SEO ensures that search engines can crawl and index your website properly. Use tools like Google Search Console and SEMrush to identify and fix technical SEO issues.

How does the algorithm work in web positioning at Google?

Search Engine Results Page (SERP)

The Google algorithm has the main task of ordering which web page positions will appear in the SERP (search engine response pages). The code resolves which position your blog appears in user queries.

Every day the owners of web portals upload large amounts of information. Consequently, the Google engine searches among various contents for the most relevant pages in seconds.

The algorithm evaluates parameters such as keyword density and document structure. It also uses titles, subtitles, paragraphs, number of words, images, meta description, quality of content, degree of specialization, configuration, location, etc.

It is worth mentioning that the weight given to each element changes depending on the nature of the search. If it is current content, it is more relevant in satisfying current information concerns about a topic.

Next, I will outline the work that the Google algorithm does:

1. Tracking

In this step, Google spiders perform a crawl to find the web portals and then show their results.

2. Indexing

Google adds websites to the search engine’s library index. Through indexing, you ensure that your website will appear in the results. Without it, the search engine will not know that you exist.

3. Classification

It is the most critical process. The Google algorithm establishes the relevance of the content of the query context. Consequently, according to the parameters’ evaluation, the search engine assigns the position that will appear. The program orders the user will see each web page when executing the search.

Google frequently updates the criteria, so I recommend you be aware of these changes, no matter how minimal they are. This is because the search engine is the reference for the positioning of web pages.

How Google ranks web pages

Search Engine Positioning in Google

To give you an idea, the Google search engine uses a set of factors to rank websites. Next, according to my research, I will mention the most important ones.

Hierarchical information: If the blog is well organized, that is, the user can detect the information of interest simply. For example, correct use of titles, subtitles, paragraphs, bullets, images, and words.

Links: Google considers the number of links that point to your blog. It is an indicator that it considers granting positioning. The more links you have from recognized sources, your positioning will improve.

Loading speed: It is essential for the search engine that the website responds quickly. Everyday users are more demanding and do not want to wait more than 3 seconds, so check this aspect on your blog.

User metrics: Analyze the residence time of your visitor. The more time passes, the better your blog will also position if the user interacts with the content or performs actions like clicking on a link.

CRT or ClickThrough Rate: This refers to the number of times users click when the web page appears in searches. It is an essential variable that Google considers a position. So the key here is to optimize headlines well and create persuasive calls to action.

Responsive technology: This factor is fundamental because it guarantees that any user accesses your website from any device, and the algorithm evaluates this characteristic as a positioning criterion. It is worth mentioning those content managers, such as: 

  • WordPress
  • Joomla, and 
  • Drupal, incorporate this technology.

These are some of the factors that the search engine weighs. However, there are others. I recommend offering the best user experience on your blog, thinking about your audience’s needs, and creating useful content.

List of Google algorithms for SEO management and its evolution

Google Analytics - Google algorithms for SEO management and its evolution

Updates are occasional improvements and changes that the Google engine makes to optimize the criteria that establish a web page’s relevance. Likewise, the evolution aims to combat the so-called Black Hat SEO (SEO strategies that break the search engine’s conditions and policies). Examples of Google algorithms:

Panda: In the past, it was common for the user to enter thousands of keywords to position a website. This improvement in the algorithm avoids this situation, so it is essential to study and use the keywords’ correct density.

Penguin: It is very similar to the previous item. Web page owners bought links in the past to benefit with the ultimate goal of being better positioned. In other words, the more links received, the more spiders understand that the portal has authority and recognition. This evolution makes it possible to place blogs that offer quality technical information and help users in the best places.

Hummingbird: This improved algorithm makes it easier for Google’s engine to run a more determined and effective search intent analysis, forcing bloggers to create content that benefits readers.

Google Owl: An algorithm created to detect details that establish what content is plagiarized, with forged data and fake news, among others.

Suppose you are interested in delving further into the topic of web positioning in Google. In that case, I invite you to acquire the following book, the reading of which will provide you with updated and relevant information.

Advanced SEO, Almost everything I know about web positioning, by Fernando Macía.

It collects the relevant aspects of natural positioning and the tools to be used intelligently and straightforwardly. Numerous resources and links are found throughout this book so readers can delve further into the subject.

The Future of Web Positioning in Google: What to Expect

As technology continues to evolve, the future of web positioning in Google is constantly changing. Here are some trends to watch out for:

Artificial Intelligence

AI is increasingly relevant for SEO, as demonstrated by Google’s RankBrain algorithm that uses machine learning to process search queries. AI is expected to play an even bigger role in SEO in the future, from content generation and optimization to processing vocal requests and providing a personalized approach.

Voice Search

Voice search is becoming more popular, with estimates suggesting it will account for over 50% of searches by 2022. To ensure visibility in voice search results, prioritize long-tail keywords and natural language queries, create conversational content, and utilize appropriate data structure.

Featured Snippets

Featured snippets increasingly appear in search results and generate over 50% of all clicks. They present concise answers to user queries, making them suitable for voice search and mobile devices. To target featured snippets, the emphasis should be on producing informative, high-quality content that responds to common questions and fulfills user objectives.

Mobile Optimization

For successful performance in Google search rankings, it is necessary to optimize for mobile devices, as they account for over 60% of searches. To achieve this, website features like responsiveness and quick loading speeds should be enabled. Additionally, images should be optimized, and fonts and content should be larger and more concise.


What is web positioning?

Web positioning refers to the techniques and strategies used to improve a website’s visibility and ranking in search engine results, particularly in Google.

Why is web positioning important?

Web positioning is important because higher visibility and ranking in search engines can lead to increased organic traffic, brand exposure, and potential customers.

What are some key strategies for improving web positioning?

Some key strategies include optimizing website content, improving site speed, building high-quality backlinks, using relevant keywords, and creating a user-friendly experience.

How long does it take to improve web positioning?

The time it takes to improve web positioning can vary depending on various factors such as the competitiveness of the industry, current website status, and the effectiveness of the optimization strategies implemented.

Are there any risks in trying to improve web positioning?

While there are no inherent risks in improving web positioning, it’s important to follow ethical and best practices to avoid potential penalties from search engines, such as Google’s algorithmic updates.


Low, Medium and Maximum Web Traffic

Google web positioning is key for digital marketing success. Successfully implementing keyword research, on-page optimization, content creation, link building, and mobile optimization will improve visibility compared to competitors and reach target audiences. Staying on top of SEO trends is essential to stay ahead in the digital age. Using these tactics correctly can help businesses accomplish their online marketing objectives, driving success.


  1. Google Webmasters – Google Webmasters is a resource created by Google to help website owners understand how to optimize their websites for search engines. It provides tips and guidelines on creating high-quality content, improving website speed and user experience, and increasing visibility in search results. You can visit the website at https://developers.google.com/search/docs/beginner/seo-starter-guide.
  2. Moz – Moz is a leading SEO software and services provider. Their website provides a wealth of SEO and positioning information, including beginner’s guides, expert advice, and research studies. You can visit the website at https://moz.com/learn/seo.
  3. Search Engine Land – Search Engine Land is a popular online publication covering news and information about search engine marketing and optimization. The website features articles, tutorials, and expert advice on all SEO and web positioning aspects. You can visit the website at https://searchengineland.com/.
  4. Google’s Search Quality Rater Guidelines – Google provides guidelines for the search quality raters who assess the quality of Google’s search results. These guidelines provide valuable insights into Google’s ranking factors and what it considers high-quality content. You can access the guidelines at https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf.
  5. “The Anatomy of a Large-Scale Hypertextual Web Search Engine” is the original paper introducing the PageRank algorithm, which is the foundation of Google’s ranking system. The paper was written by Google’s co-founders, Larry Page, and Sergey Brin, and is available at http://infolab.stanford.edu/~backrub/google.html.

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