There is no one right way to market your blog. However, there are wrong ways to do it – and that’s what we’re going to help you avoid! In this post, we’ll share some tips on how to market your blog the right way for maximum exposure. Read on for more information.
I’ve been blogging for over 7 years, and I still gain regular readers through various marketing. The truth is, most people posting content online are trying to find an edge. Some new content distribution or promotion methods will magically solve their problems, bring them thousands of new subscribers, and keep the audience coming back for more.
I’m not saying that the following tips will tell you anything groundbreaking; I’m saying they’re tips from my own experience that have helped me grow a successful blog without too much effort.
Find Out What People Are Looking For
If you want the biggest possible audience for your blog, you need to do two things:
1) Write about what people, in general, are searching for on the internet, and
2) Create content that’s so good and valuable that people will be compelled to share it independently.
Doing this successfully can often be a matter of trial and error, but fortunately, there are ways to improve your chances. The first is to look at what’s already popular online and see if you can offer something better or more comprehensive. For instance, if you type “how to” into a search engine, among the top results are guides on making an omelet and how to tie a bow tie.
“How to” questions are popular because they’re simple requests that anyone could need an answer to at any time. Suppose you create a blog post on creating a resume for a job application. In that case, you’ll be producing something people generally want and something concrete that you can follow up with more posts on how exactly one should go about doing it.
The other thing is to write so well that other people want to share your content. This is the classic “write for the reader” approach—you might think it’s most helpful if you write exactly what you want to say, but people will be more likely to share your content if it’s clear, concise, and easy to follow. An excellent way to test this is to Google “how to write a blog post.” The first few results are almost all articles with helpful tips on how to write, which makes it easy for readers to decide whether they want to read the whole thing or not.
Create Quality Content
Writers, photographers, and videographers know that there’s one thing to do above all else if they want to succeed: create quality content. It’s true in any creative field, and it’s no different in the blogosphere. The challenge is that there are so many bloggers out there, and everyone is looking for an audience—so how do you stand out?
The answer is that you need to create quality content. When you create a new blog or update your existing one, focus on creating something of high quality that will be read and shared repeatedly. You can think about what content would be attractive to other people—then make sure to write it in an easy-to-understand and engaging way. If you aren’t sure what types of things would go viral, take some time to look at what other successful blogs are sharing. If it’s something you’re interested in reading, the chances are good that someone else will find value in it, especially if you frame it as informative and entertaining.
Suppose you’re wondering where you should publish your new blog post or video. There are many options available—but if you want the most exposure possible, the most effective strategy is to publish your work on multiple sites.
Promoting Your Blog on Social Media
If you want your blog to get maximum exposure, you need to promote it on social media. Social media is easy and free to use, and everyone who’s anyone is on some social network these days. You’ll be able to connect with your readers and attract new ones. They’ll become fans of your blog, and you can begin to build a community around it.
There are many ways you can do this, but the best way is to establish goals for yourself and then work backwards from them. Here are some ideas:
- Know which platforms your target audience uses. Are they mostly Facebook users or Twitter people? Make sure you share content on the right sites.
- Post at the right times, too. Research shows that Friday at 5 p.m. is when most people are online. (If you’re in the US, that is.)
- Make sure your content is optimized for social media. Short, punchy posts with images will help get more engagement from your followers.
- Use hashtags if appropriate; these will help people find your posts even if they don’t follow you yet.
Get Involved in Online Forums and Communities
If you want people to find your blog, you have to expose it to people. You can’t sit at home and hope that the internet finds you and likes what it sees. You have to go out there, introduce yourself, and make friends. It’s like a party: if you want to get noticed by someone special, you have to talk to many people first.
As for where you should go, any forum that seems relevant to your blog is worth visiting. Start with the big forums with a general interest in blogging—there are plenty of them out there—then branch out into more specific ones. Don’t just introduce yourself and move on; get involved in the community, build relationships with other members, start a topic or two (but don’t be spammy), read other topics regularly, etc.
If you’re good at keeping up with the latest trends in your industry or niche, use that to attract attention by posting on popular blogs and forums about those trends. Remember that your goal is exposure for your blog; if you can give something back to the community (even if it’s just sharing information), its members will be more interested in what else you have to say – including sharing your blog content on their blogs/forums.
Choose the Right Topic
When you start as a blogger, it can be hard to figure out how to get the most exposure for your blog.
“Your blog topic needs to be closely tied to your niche,” says Rafiq from WebStresser.com. You don’t want to try and be all things to all people because no one can sustain that. ‘To create a successful blog, keep these tips in mind:
Choose a topic that you’re passionate about because this will come through in your writing and, in turn, will keep you coming back to your blog.
Don’t choose a topic that’s been done to death. There are hundreds of blogs dedicated to the Kardashians—do you want yours to be another? Choose something more unusual.
Choose a relevant topic that also has room for growth and exploration. If people have heard it all before and no new angles or stories are being told, people won’t stick around for long.
Keep an eye on what’s happening in the news and the world around you, and use that as inspiration for blog posts. For example, if there’s a new movie out with a lot of buzz around it, write about whether or not it lived up to all of the hype!
Setting up a blog reader account
A blog reader account is a registered account that allows users to save their favorite blogs. Many people use a blog reader account to receive updates and notifications of new blog posts. You should consider registering for a blog reader account if you have a blog. Blog reader accounts are free, and they also give you access to other features, such as sharing your blogs with others who may be interested in them.
In order to start using a blog reader account, you must first register for one. This can be done on many different sites, but the best sites allow you to connect multiple social media platforms (such as Twitter, Facebook, and LinkedIn) to your account. This will enable you to share your content with a larger audience than just people who visit your blog directly. You will also want to make sure that the site offers an RSS feed for your blog so that those using the site can subscribe to your content feed via their favorite feed reader.
Several excellent blog reader accounts are available today, including Bloglovin’, Feedly, Digg Reader, and Inoreader. To narrow down which one is best for you and your particular needs, start by researching each of these options. Each of these accounts has its features and benefits that could appeal.
Setting up email marketing
The first step in setting up email marketing is to create a mailing list. You can use your own MailChimp account, which requires no money or pay MailChimp monthly or yearly fees for the service.
As soon as you have a mailing list ready, you need to start writing and sending emails. Start by sending an email to your friends who have given you their email addresses and asking them if they want to subscribe to your blog’s email newsletter. If they’re not interested, don’t give up! Email is more effective than other forms of social media marketing like Facebook and Twitter in getting visitors and subscribers.
The good idea is to add a link at the end of each blog post: “Click here to sign up for my newsletter!” Keep the letters both capitalized and bolded so that readers don’t miss the action step.
After you’ve notified your acquaintances, try promoting your blog through social media sites like Facebook and Twitter.
Another option is to visit forums related to your niche or websites that allow you to post a guest blog, such as MyBlogGuest or BloggerLinkUp (make sure that when you send emails out on these sites, you are doing so as a part of your marketing campaign and not just to make friends).
Marketing your blog the right way is essential for gaining maximum exposure for your blog. Learning how to market your blog effectively can be a breeze with the right resources. By following these steps, you can reach a larger audience and increase your visibility on the internet.