Review 2023: A Game-Changer for SEO Content Creation

Frase Review 2023: A Great AI Writing Tool for Content Marketers

In this Frase Review 2023, we analyze the AI-powered content optimization tool, its features, pricing, and its impact on SEO strategies.

For content marketers seeking an AI writing partner to develop impactful strategies, optimize results, and improve productivity, Frase is an invaluable tool. Frase delivers personalized recommendations and simplified solutions based on analyzing accurate content and searches data rather than generic best practices.

Through natural language processing and analytics integrations, Frase determines your key goals, target audiences, essential metrics, and high-priority content needs to provide customized guidance tailored to your business and priorities. Rather than a one-size-fits-all approach, Frase optimizes strategies and development for what matters to you and your audiences.

Frase Review

Overall,’s AI technology is a groundbreaking tool that can revolutionize how content is created and optimized for SEO.

How generates content briefs
Source :

Discover everything about Frase in our comprehensive 2023 review, covering its functionalities, advantages, pricing, and leading alternatives. Gain valuable insights to determine if Frase is the ideal content marketing solution for your needs.

Frase aims to be the tool content and search marketers rely on to gain insights, streamline processes and achieve more with the available resources. By supplementing human expertise with AI-based research, recommendations, automation, and metrics optimization, Frase makes strategically developing and releasing great content faster, easier, and more effective at scale.

What is Frase?

What is Frase?

Frase is AI-based content creation software that simplifies strategy, streamlines development, and optimizes impact at scale. Through natural language processing and analytics, Frase analyzes content, monthly search volume data, goals, and key metrics to provide personalized insights and recommendations content marketers need to succeed in 2023 and beyond.

Frase delivers personalized recommendations on what content to create, topics to cover, question ideas to answer, opportunities for optimization, and more based on analyzing search volume, relevance, trends, relevance, and performance metrics. Recommendations help determine high-priority and high-impact content initiatives rather than relying on subjective opinions or limited data. Frase also generates new and optimized content ideas using machine learning for consistently great content aligned with strategies and objectives.

Frase uses natural language processing (NLP)

Frase uses natural language processing (NLP)

To analyze the top results on Google for any given keyword and generate a content brief that includes the following:

  • A suggested title and headings
  • A summary of the main points to cover
  • Relevant statistics and facts
  • Questions that your audience might have
  • Sources to cite

You can use this content brief to guide your content or let Frase write it for you using its AI writer feature. Frase can generate paragraphs of text based on your headings and keywords, or you can use its brilliant content editor to write your text and get suggestions from Frase along the way.

Frase also helps you optimize your content for SEO by providing a score based on how well your content matches the search intent and user needs. You can see how your content compares to the top-ranking pages on Google and get recommendations on improving your SEO score. Frase also integrates with famous SEO tools like Moz, Ahrefs, and SEMrush to provide more data and insights.

How to Use Frase?

Using Frase for SEO content creation and optimization is straightforward yet powerful. Here is the process to generate SEO-optimized content with Frase:

Using Frase for SEO content creation and optimization is straightforward yet powerful.
  1. Go to and sign up for a free SEO trial or log in to your account.
    Click “Create New” and select “SEO Document.” Enter your primary target keyword phrase and click “Create SEO Document.”
  2. Wait as Frase analyzes your target keyword in Google Search and across search results to provide profound SEO insights and recommendations tailored for ranking and traffic gains. Frase summarizes optimization opportunities, essential topics to cover, questions your audience is asking, and more based on actual search data rather than guesses.
  3. Review and edit the SEO content brief to align recommendations with your key messages and strategic goals. You can add or remove headings, change titles, and content structure, choose different keyword options, and more to optimize for discoverability and impact.
  4. Click “Write SEO-Optimized Content” to start developing content focused on what matters for search visibility and traffic. Use the AI SEO Writer to generate optimized paragraphs or write your text – Frase provides SEO suggestions and feedback for consistently great, search-friendly content.
  5. Click “Analyze SEO Score” to view how your content ranks for SEO priorities and user needs based on an AI assessment. See how your content compares to top-ranking pages in Google Search and get tailored recommendations for improving SEO score and search performance over time.
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Features and Functionalities

Features and Functionalities of

Frase delivers features and tools for developing optimized content, gaining profound SEO insights, streamlining complexity, and achieving breakthrough results without limiting creativity or compromise. Whether focusing resources on a few key projects or managing many ongoing initiatives, Frase flexibly supports both concentrated efforts and comprehensive campaigns across small teams or large enterprises.

Some of the core features and capabilities of Frase include:

Content Briefs and Optimization

Frase provides Content Briefs and Optimization

Frase crawls your website and search console to analyze content gaps, opportunities, and optimization needs. The tool provides briefs outlining how content could boost traffic and rankings based on search volume, competition, relevance, and your content’s performance. Briefs include recommendations on content type, length, difficulty, questions to answer, keywords, and more to focus limited resources on initiatives with the largest potential impact.

Automatically generate optimized content with the click of a button

Frase automatically generates optimized content with the click of a button

Make tedious writing tasks simpler and writer’s block a thing of the past using Frase’s AI content creation features.

Click “Write for Me” to autocomplete your sentences and even write entire new paragraphs.
Frase’s AI Writer analyzes your content strategy, key messages, and target audiences to composing optimized paragraphs and passages aligned with your goals. Get instant copywriting support for blog posts, product descriptions, email marketing, social media, and more.

Use AI templates to generate controlled outputs.
Templates for high-converting copywriting formulas, blog intros, FAQs, headings, and other critical content elements simplify development at scale while ensuring consistency and impact. Say goodbye to time-consuming template creation and management.

Improve quality with automatic passage paraphrasing and rewriting.
Frase’s AI rephrases and reworks sentences/passages to vary your writing style and keyword density for search engines without changing core messages. Get new perspectives on your content without requiring human rewriting.

AI-Driven Question and Answer Suggestions

For each content idea, Frase generates suggestions for questions to answer, keywords, key phrases, statistics, examples, quotes, and other elements to optimize content discoverability and quality. Recommendations help ensure content covers the topics, questions, and key phrases audiences search for, highlighting opportunities for unique or “evergreen” content. The AI assists in thoroughly evaluating content gaps and determining how to answer questions best or analyze topics.

Keyword Research and SERP Analysis

Frase offers Keyword Research and SERP Analysis

To analyze search performance, optimize keyword inclusion, and avoid keyword cannibalization or competition, Frase provides keyword research and SERP analysis. The tool evaluates search volume, relevance, competition, rankings, and how well queries are currently covered to determine the best opportunities for new content. Frase helps identify alternative keywords, long-tails, related phrases, and questions to target for comprehensive coverage and authority.

Document Summarization

For long-form content like blog posts, ebooks, webinars, and more, Frase summarizes key takeaways, structure, statistics, examples, and other elements in 1 to 3 sentences per section. Summaries facilitate quick comprehension of content and how specific information, data, or concepts could benefit an audience. The feature helps evaluate how well content answers questions or achieves learning objectives at a glance before recommending or referencing the piece.

Additional Features

Some additional Frase features include content collaboration, analytics integration, SEO evaluations, natural language generation, keyword clustering, content reorganization, and document version history. The tool continues expanding features and improving AI to simplify strategy, streamline development, and optimize results through insights and recommendations.

What are the Features and Benefits of Frase?

Frase offers content opportunities connected with your Google Search Console

Frase is an excellent tool for content marketers who want to create high-quality, SEO-optimized content in less time. Here are some of the features and benefits of using Frase:

  • Content Research: Frase helps you research any topic by analyzing the top results on Google and generating a comprehensive content brief that includes all the information you need to write great content.
  • AI Writing: Frase helps you write faster and better by generating paragraphs of text based on your headings and keywords or by providing suggestions as you write your text.
  • Content Optimization: Frase helps you optimize your content for SEO by providing a score based on how well your content matches the search intent and user needs. You can also integrate with SEO tools like Moz, Ahrefs, and SEMrush to get more data and insights.
  • Content Creation: Frase helps you create different types of content, such as blog posts, landing pages, product descriptions, newsletters, social media posts, etc. You can also use Frase to generate long-form content up to 2000 words or more.
  • Content Management: Frase helps you manage your content projects by allowing you to organize your documents into folders, collaborate with other users, track revisions, set deadlines, etc.
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Frase Pricing Plans & Add-ons

Frase Pricing Plans & Add-ons

Frase offers three primary pricing tiers targeting different types of usage necessities. Solo, Basic, and Team Plan:

  • The Solo plan costs $14.99 per month (or $12.66 per month if paid annually) and is designed for new projects that require up to one article per week.
  • The Basic plan costs $44.99 per month (or $38.25 per month if paid annually) and is intended for organizations with a content plan and SEO goals. With this plan, you can write and optimize up to 30 articles per month.
  • The Team plan costs $114.99 per month (or $97.75 per month if paid annually). By selecting this plan, you can write and optimize unlimited documents – articles per month.

Additionally, Frase offers a 5-day trial for $1, which can be canceled anytime. Bear in mind each of these plans comes with a 5-day money-back guarantee policy providing ample opportunity to test run software, ensuring full satisfaction before long-term commitment.

Moreover, an optional add-on – “Frase SEO,” is an additional cost of $30 per month ($20 if billed annually), unlocking powerful features like Google Search Console Integration, among others, including search volume indicators, thereby elevating overall user experience even further!

What are the main competitors of

AI-powered toolsYesYesYes
Word processor with automatic searchingYesNoNo
Number of templates1,000+90+50+
Pricing plans$45/month/user (billed annually) or $55/month/user (billed monthly)$35/month/user (billed annually) or $50/month/user (billed monthly)$29/month/user (billed annually) or $49/month/user (billed monthly)

According to the sources provided, some of the main competitors of Frase in the AI content generation and optimization space include:

  • Clearscope
  • Marketmuse
  • Dashword
  • Surfer SEO
  • Jasper AI
  • Page Optimizer Pro
  • Semrush Writing Assistant
  • Ahrefs
  • Screaming Frog

Here is a summary comparing Frase to its main AI-based content generation and optimization competitors:


Clearscope is an AI content creation tool that generates personalized content recommendations based on analyzing audiences, goals, topics, questions, and competition. Like Frase, Clearscope aims to simplify content strategy and streamline development through AI insights. However, Clearscope provides primarily content recommendation and generation rather than the holistic strategic support and simplified creation supplementation that Frase delivers. Clearscope also lacks the SEO and analytics features Frase offers for optimizing content and strategies over time.


MarketMuse Heatmap Analysis

Marketmuse is an AI content generator that produces targeted content ideas, images, infographics, blog posts, video scripts, podcast concepts, and more based on analyzing topics, questions, search volume, and trends. Like Clearscope, Marketmuse focuses on content generation and recommendations rather than the strategic analysis, insights, and simplified creation features Frase provides for comprehensive content solutions. Marketmuse content also lacks optimization for searchability, shared value, or SEO impact compared to Frase’s approach.

Surfer SEO, Jasper AI 

Templates of Jasper AI

Surfer SEO offers real-time alerts and insights into SEO metrics, trends, rankings changes, and competitors’ actions vital for informed decision-making. Jasper AI generates personalized insights and suggestions scaled to achieve SEO success through comprehensive recommendations, research, and integrated SEO data.

While all three tools aim to boost productivity and results, they do so in distinct ways optimal for particular needs, goals, and SEO experience levels. Frase is ideal for those wanting to streamline strategy, development, and optimization without requiring advanced technical skills. Surfer SEO suits those focusing on monitoring SEO metrics, influencers, and key changes closely. Jasper AI provides the personalized guidance and insights skilled SEO professionals rely on to scale search success comprehensively and strategically.

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Page Optimizer Pro 

Page Optimizer Pro is an SEO content optimization tool providing keyword recommendations, audit insights, and manual optimization features. Compared to Frase, Page Optimizer Pro takes a narrower approach focused explicitly on SEO optimization rather than a comprehensive content solution. It relies entirely on manual optimization rather than the AI and analytics features. Frase uses to simplify optimization across goals, audiences, and strategies over time.

Semrush Writing Assistant 

Like Page Optimizer Pro, Semrush Writing Assistant targets SEO optimization rather than Frase’s integrated content and marketing solution. The Writing Assistant offers AI-based recommendations and insights for optimizing content for search rankings rather than strategic development, impact, or diverse goals. It lacks the broad, easy-to-use features Frase delivers for optimizing content and strategies holistically.

Ahrefs, Screaming Frog

These tools provide on-page SEO auditing, insights, and manual optimization features, as with Page Optimizer Pro and Semrush Writing Assistant. They focus narrowly on SEO and optimization rather than the comprehensive, AI-powered content solutions Frase offers for developing strategic content and optimizing marketing initiatives over time.

In summary, while AI and analytics tools exist for content generation, recommendations, optimization, or SEO, Frase aims to provide an integrated solution for developing and optimizing strategic content marketing at scale. Frase differentiates through AI-based features for simplifying the entire process and enabling holistic, personalized impact rather than narrow or limited focal points. Frase’s combination of analysis, insights, simplified creation, and optimized strategies also offers more value through easy customization to goals, audiences, and brands over the long term compared to specialized tools.

Key Takeaways

  • Produce high-quality content efficiently using relevant keywords/questions/topics.
  • Optimize writing for better search engine rankings & increased traffic potential.
  • Collaborate effectively within teams leveraging seamless Google Docs integration.
  • Select from various pricing options suiting individual requirements/preferences without compromising the quality/features provided therein.

Frequently Asked Questions

In Conclusion

Frase is an invaluable tool for content strategists and creators, providing a powerful suite of AI-generated tools designed to streamline your writing process, improve search engine rankings, and drive organic traffic. With its comprehensive pricing options catering to diverse budget constraints/preferences plus optional SEO Add-On offering additional functionality – this platform truly excels in creating high-quality long-form pieces capable of outranking competition easily, resulting in increased overall performance metrics across board!

If you are interested in using AI and data-driven insights to take your content strategy and marketing to the next level, Frase is an essential resource for success in 2023 and beyond. For personalized recommendations, simplified management, and optimized impact at scale, Frase delivers a solution content leaders can rely on.

So why wait any longer? Sign up now and start experiencing Frase’s powerful capabilities firsthand, transforming how you approach content creation forever!

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