SEO Writing: A Complete Guide to SEO Writing
SEO writing is the practice of writing to help a website succeed in search engines. It’s no secret that having a well-optimized website can improve your website’s SEO ranking.
SEO writing involves a combination of keyword research, social media marketing, WordPress formatting, and strategic page headings to make you an authoritative source on the internet. If you’re looking to build your brand’s credibility and improve its visibility in search engines, then SEO writing is exactly the kind of content you need.
In this comprehensive guide, we will take a look at what SEO writing is, what it entails, and how you can improve the SEO writing of your website. We’ll also provide tips on how to write better titles, meta descriptions, and other important SEO elements.
So let’s get started!
What is SEO?
“SEO is a set of practices designed to improve the appearance and positioning of web pages in organic search results.” (Moz)https://moz.com/learn/seo/what-is-seo
Search engine optimization (SEO) is a process of improving the visibility of a website or a web page in search engines via “natural” or unpaid (“organic”) search results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. Local optimization differs from SEO in that it tries to rank a website globally rather than within a specific geographic area. The former is referred to as international SEO, while the latter is referred to as local SEO.
What is SEO writing?
“SEO writing” (also known as “writing for SEO”) is the process of planning, creating, and optimizing content with the primary goal of ranking in search engines.” (Backlinko)https://backlinko.com/hub/seo/seo-writing
SEO (search engine optimization) writing is a type of writing that is optimized for search engines. This means that it contains certain keywords and phrases, which help search engines understand what the page is about and rank it higher in search results. It also helps people find the information they’re looking for more quickly.
“Google’s success depends on delivering content that answers people’s queries in the most relevant way possible.” If you want it to be your content that people see, “sprinking on some SEO” as an afterthought won’t take you far. Instead, you need to bake SEO into your content writing process right from the start. ” (Dossetto)https://ahrefs.com/blog/seo-writing/
SEO writing is a form of copywriting.
It is focused on the optimization of a web page or document to increase its search engine ranking, i.e., to improve the volume or quality of traffic to that page via search engines. SEO writers often find themselves working with people who are not native English speakers, which helps them develop their foreign language skills. Because they work with so many different clients and industries, they also gain exposure to a wide range of topics and issues, allowing them to build up expertise in specific niches within their field.
However, SEO isn’t just about using keywords—it’s also about creating content that’s user-friendly and easy to read. That’s because if your content doesn’t make sense to the reader, they won’t stay on your site long enough to see how important those keywords are!
What is SEO Copywriting?
What is SEO copywriting?” “SEO copywriting is the process of pairing standard SEO best practices that drive traffic (like keyword research) with compelling words that entice users to take a specific action, like buying a product or subscribing to an email list.” (Needle)https://blog.hubspot.com/marketing/seo-copywriting
As you may have guessed, SEO copywriting is simply writing content that targets specific keywords and phrases that people are searching for online. The goal is to rank highly in search engine results pages (SERPs). The content should be informative and useful, but also include keywords related to your business or product.
In order for someone to find your site or blog post through a search engine, you need to optimize your content for those terms. This means including keywords that are relevant to what you’re writing about as well as including links back to other pages on your site (internal links) so that Google knows that your content is related and should be included in its indexing process.
SEO copywriting can be divided into two categories:
This includes optimizing your pages for search engines by including relevant keywords and phrases, creating meta tags, and tagging images and videos with relevant words.
This includes building links back to your website from other websites, social media profiles, and even from within your own content (e.g., anchor text).
Why is SEO writing important?
The importance of writing in the world of search engine optimization (SEO) cannot be overstated: It’s a crucial skill for marketers, and it’s one that many people don’t have.
Many people who are new to SEO will do little or no writing for their websites. They may think that good content can be outsourced, but this approach is wrongheaded.
Writing for SEO means more than just writing content for your website — it means creating an experience for your visitors that gets them to convert on your site. You want them to buy something from you, sign up for something or contact you with questions about your products or services. To do this, you need to write in a way that engages them and leads them through the buying process.
It helps search engines understand your content.
SEO copywriting is a way to help search engines understand your content. This includes the words you choose, the structure of your sentences, and everything else that makes up your writing.
It helps you reach your target audience.
SEO copywriting helps you reach your target audience by helping people find the information they’re looking for when they search online. It’s important that this information is relevant and useful to them; if it’s not, they’ll leave immediately and never come back—and neither will anyone else who finds their site through a search engine result!
Attract more customers.
The number one reason that it’s important to invest in SEO writing is because it will attract more customers. When you create high-quality content, it can be seen by thousands of people who are searching for information related to your industry. This means that you have the chance to connect with these potential customers, who might not even know about you before reading your article!
For example, if someone Googles “best restaurants in Chicago,” they might end up on a website like TripAdvisor or Yelp, where they can find recommendations from previous visitors and reviewers (who may or may not have actually been to all of these restaurants). This way, they know what they’re getting into when they choose a restaurant – whether it’s good food or bad service – and can make an informed decision.
It helps improve rankings in search results.
SEO copywriting also helps improve rankings in search results by getting more traffic from Google (or other search engines). When someone does a search on Google or Bing with keywords related to what you write about on your website or blog’s pages, those keywords need to appear frequently throughout each page so there’s an opportunity for them to be recognized by both humans and machines alike; otherwise, no matter how much content exists within each page, nothing will happen because there isn’t enough “juice” behind those words when compared against competing results found elsewhere online where someone might click instead instead… which means fewer clicks coming into yours, which means less money coming into yours too!
What are the rules for SEO copywriting?
The best way to optimize your website is with great content. The content on your site needs to be relevant, readable, and, above all else, easy to understand. This means breaking down complex concepts into bite-sized chunks that don’t require a dictionary or an encyclopedia to understand.
But there are other factors that go into making sure your site ranks higher than your competitors’ sites.
Here are some of the rules for SEO copywriting:
Keyword Research: Finding the Right Keywords
Keyword research is an important part of writing for SEO and getting traffic from search engines like Google. It involves finding relevant keywords related to your business, then analyzing how many people are searching for those words so you can estimate how many visitors you could get from each keyword.
Keyword research also helps you understand how people think about your business and find the content they’re looking for on the web. For example, if you sell snowboards, you might find that some people who search for “snowboard” also search for “snowboarding gear” or “best snowboard brands.” This gives you insight into the things people care about when they think about snowboards — so those topics should be covered in your content as well.
Optimize for Search Intent
“It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank these days, understanding and creating content with search intent in mind is critical.” (Hardwick)
Make sure you have a good understanding of the main keywords or phrases that people use when searching for products or services like yours. Examples would be “best electrician in town” or “cheap plumbing services.”
Write for humans, not search engines.
The first rule of SEO copywriting is to write for people, not search engines. This means creating content that answers real questions people have, rather than focusing on keywords and long-tail phrases.
Use descriptive headings and subheadings for structure and flow.
Headings are how people scan through pages, so make sure they’re descriptive enough that users can quickly understand what’s on each page without having to read every word. Use subheadings to break up longer sections of text into digestible chunks for readers who want more detail about certain topics.
Optimize your text for mobile devices.
You can optimize the text with short paragraphs and bulleted lists where appropriate (like infographics). Google likes shorter paragraphs because they make it easier for users to read on mobile devices like smartphones and tablets — which means
Don’t skimp on keywords. They are the most important part of your writing, so don’t skimp on them by limiting yourself to just a couple of instances. Try to use a combination of long-form and short-form content, which will help you optimize for more search queries. If your keyword is “carpet,” for example, include variations like “carpets” and “carpet cleaner.”
Every page on your site should have at least one keyword in its title tag and meta description (if possible). These elements are what show up under your site’s listing in the search results, so make sure they’re accurate and relevant!
Avoid keyword stuffing.
Use these keywords throughout your article in natural ways, such as within titles and headers and within the body text itself. But don’t overdo it or use them excessively; this will make your article look unnatural to humans and may even get you penalized by search engines for trying too hard to manipulate them!
The length of each page on your site will affect how well it ranks for certain keywords—short pages tend to rank better than long ones, for example. But don’t go overboard with short content — keep things interesting by including lots of subtopics that people might want to learn about!
Include keywords in headlines and titles.
It’s also important to optimize these elements because they’re what will show up when people search for something related to your writing topic or article topic.
Make sure each headline has at least one or two keywords that relate back directly to what you’re talking about within the body text below it–this gives Google an easy way through which they can identify what kind of information should be showing up above each result page snippet (a snippet being another word for result listing). And don’t forget about meta descriptions!
These are short blurbs underneath web page titles that describe what visitors will find once clicking onto those pages; they should also contain carefully chosen words relevant towards whatever specific topic or keyword users might be looking into while searching online. “
How do you write for SEO?
Write for humans first, search engines second.
The first thing to remember is that you are writing for humans. As such, it’s important to remember that you’re writing for people when writing for SEO purposes. You want your content to be readable and enjoyable by humans first!
Search engines are not people.
The second thing to remember is that Google doesn’t read your site like a human would.
They don’t have feelings, emotions, or needs. Search engines are machines that analyze text and then determine how relevant that text is to a given keyword query.
Google crawls through your site looking for keywords and phrases that it thinks will help people find your site, and then ranks those pages accordingly in search results. This means that you need to write with the words and phrases that people use when searching for products and services like yours.
Use descriptive headers.
Use descriptive headers with keywords in them. Headers are used by search engines and read by people, which means they’re important for both human readers and search engines alike. Search engines look at the text in headers as keywords that describe what your page is about, so make sure to use them wisely. Use phrases like “how-to” or “what’s new” instead of generic terms like “this” or “that,” which don’t provide any real information about what your page is about.
Use keyword-rich titles.
Your title is the most important part of your SEO writing, so make sure to use keywords that accurately describe what your page is about. A good title will not only help people find your page, but it will also help search engines determine what your page is about and how relevant it is to a given query.
Include keywords in the first paragraph.
The first paragraph provides an overview of what’s on the page; include a few important phrases here as well as in the title tags, meta descriptions, and image alt tags—these elements give search engines an idea of what’s on each page so they know how best to categorize it when they index it.
Use Title Tags and Meta Descriptions.
Title tags and meta descriptions are important SEO elements that can influence how your website appears in search engine results pages. Be sure to use keyword-rich titles and descriptive meta descriptions to help your site appear higher in search engine results pages.
Use Effective Links
Links are one of the most important factors when it comes to SEO writing. Make sure that you include links to relevant resources in your website content and also include links to your website in the body of your articles and blog posts.
Use effective images and graphics in your website content to increase the visual appeal of your site. Not only will this help to improve your website’s SEO, but it will also help to improve your website’s user experience.
Long-form vs. short-form content
When you want to write for SEO, it’s important to understand the difference between long-form and short-form content.
Long-form content is typically used for article writing and blog posts.
Long-form content tends to be in-depth, detailed, and thorough. It is typically used for a blog post or an article that’s at least 2000 words in length. It can also be used for white papers, ebooks, or other forms of long-form content that require more attention to detail.
Longer articles tend to rank better than shorter ones because they provide more substance for Google and other search engines to index. The more content you can give them, the better your chances of ranking high in the search results for relevant keywords.
Short-form content refers to anything less than 2000 words — maybe even just a few paragraphs or sentences. These types of articles are usually used as content marketing tools (e.g., guest posts on other sites). This type of “snackable” content is great for driving traffic back to your website and increasing brand awareness among potential customers, but it won’t help much with SEO unless it’s linked from another site with higher authority than yours (which isn’t likely).
Short-form content is usually used in social media posts and ads. Short-form content tends to be more catchy than long-form since it doesn’t have as much room for explanation or detail as its longer counterpart would allow; therefore, it should focus on one main point that gets across an idea quickly without going into too much depth about the subject matter.
How to write an SEO headline
Writing an SEO headline is a fine art. You want to be as specific and accurate as possible, but you also need to make sure that your reader understands what they’re getting into. Your headline should grab their attention and get them to read the rest of the content.
Here are some tips for creating great headlines:
- Use keywords or phrases that people look for when searching online. This includes words like “buy,” “sell,” or “top.” These are all strong keywords that will help you rank higher in search engines.
- Make sure that your headline has numbers in it if possible (e.g., “100+” is better than just saying “100”). Numbers give people confidence in how much information they’ll find on your site, because they know exactly how much there is!
- Include a call-to-action (CTA), which tells readers what action you want them to take after reading everything else on this page/post-whether that’s signing up for email updates from us at our website or buying something from one of our stores here locally at Stagetruckers Music Store & DJ Service here in Phoenix, AZ, where we sell guitars, amps, drums, guitars, keyboards, etc.
Using keyword research to write effective SEO headlines and titles
You can use the keyword research tool to find the most popular keywords, but you must also consider how much demand there is for these terms. You can also use it to find the most searched keywords in your industry and determine whether or not your writing and content are truly engaging to readers.
Keyword research can be done manually or automatically by using tools like Google Keyword Planner (which lets you see which keywords people are searching for) and Ahrefs’ Keyword Explorer (which shows you the search volume for each keyword).
The next step is to write compelling headlines and titles that include your target keywords. This will make it easier for readers to find your content on Google and other search engines.
Integrate keywords into your SEO writing.
Use the keywords in the:
- headline of your article.
- meta description.
- Make sure that your article starts with a keyword.
- title tags.
- keyword list.
- title and description of the article.
Optimize your SEO writing for voice search.
Writing for voice search is different from writing for traditional search. It’s more conversational, natural, visual, mobile-friendly, and personalized. For example, voice search is also much more accessible than traditional search on a desktop computer (for example, if you’re blind or have limited mobility).
Voice searches are performed differently than written queries because they’re more universal; users don’t have to worry about spelling errors or punctuation since their queries are spoken aloud by the device instead of typed into the search box on a web page. This can make it challenging to write well for voice input, but by following these tips you’ll be able to optimize your SEO writing for voice searches:
SEO content strategy ideas and tips
Write for humans first, search engines second.
Use keywords in your content.
Use a keyword tool to help you find keywords. I recommend KeywordTool.io and Long Tail Pro (the latter is more expensive).
A great way to come up with new ideas is to think about what people are searching for on Google, then write about those things! You can also use tools like Google Trends or Moz’s Keyword Explorer which they show you the popularity of certain keywords over time, which will give you an idea of how popular or useful those words are right now before trying them out yourself by typing them into the Google search bar yourself (which we’ll get into later).
Use long-tail keywords instead of short ones because they’re easier for readers but still provide enough information so that search engines know what topic your article is about when crawling through it for links. This also means that if there’s any chance someone might be interested in reading something related but maybe not exactly matching their query terms directly (like using “Google” instead of “Google Search Engine”), having some extra qualifiers like these could prove helpful too without being overly redundant! For example, if someone searches for “what is” followed by whatever term they want answered, then adding another phrase after it gives us more context before jumping straightaway into answering questions directly related to only one thing—which can help save time since our brains operate faster when processing information given multiple pieces at once rather than just one piece alone at any given point during the day. “
Your website’s success can depend on your ability to incorporate SEO practices into your writing.
Today, your website’s success can depend on your ability to incorporate SEO practices into your writing. If you don’t already have a firm grasp of how to write good SEO copy and headlines, it’s time to start learning. To help you get started, here are some tips:
- Use keywords in headings or titles. Your headings and titles should be concise but descriptive enough that users will know what they’re clicking on.
- Write short paragraphs that include bullet points or numbered lists wherever possible—this allows readers to scan quickly for information without having to wade through long paragraphs full of text.
- Make sure the first sentence of each paragraph is catchy so readers will continue reading.
- Use words like “these days,” “today,” and “in today’s world” when talking about current events.
- Don’t use passive voice unless absolutely necessary; active voice is more direct than passive voice.
- Avoid using fluffy words like “nice,” “awesome,” etc., which don’t add anything useful (and can even hurt your rankings)
The best tools for succeeding on SEO Writing
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SEO writing is a skill that takes time to master, but it’s well worth the effort. Once you become familiar with the basics of SEO writing, it will help you do a better job of expressing your ideas and giving your readers the information they need. We hope this guide has given you some pointers on how to write for SEO purposes in an effective way.
FAQ About SEO Writing
Dossetto, Fio. SEO Blog by Ahrefs. ahrefs.com, November 12, 2020; https://ahrefs.com/blog/seo-writing/.
Squarespace. www.squarespace.com, 27 Oct. 2021; https://www.squarespace.com/blog/how-to-write-website-copy.
McCoy, Julia. Express Writers expresswriters.com, 12 Jan. 2017, https://expresswriters.com/how-to-write-web-copy/.
Moz. moz.com, https://moz.com/learn/seo/what-is-seo. Accessed May 26, 2022.
Backlinko. backlinko.com, https://backlinko.com/hub/seo/seo-writing. Accessed May 26, 2022.
Needle, Flori. What Is SEO Copywriting? blog.hubspot.com; https://blog.hubspot.com/marketing/seo-copywriting. Accessed May 26, 2022.
Hardwick, Joshua. SEO Blog by Ahrefs. ahrefs.com, 31 May 2019, https://ahrefs.com/blog/search-intent/.
I’m Alexios Papaioannou, a word wizard, and affiliate marketing ninja with a decade of experience crafting killer blog posts that captivate and convert. Specializing in affiliate marketing, content writing, analytics, and social media. My secret weapon is a love of running that boosts my creativity and energy. Let’s create epic content together!