SEMrush Review 2023

Semrush Review 2023: Why it Remains a Vital Part of My SEO Toolbox

Our brutally honest Semrush Review 2023 reveals if it’s still the best all-in-one SEO tool in 2023 or if it’s time to move on from this once-dominant solution.

As a marketer or website owner, you know the importance of having the right tools in your arsenal. In this comprehensive Semrush review 2023, we’ll dive deep into this popular SEO tool and compare it to alternatives like Ahrefs. We’ll cover everything from keyword research to site audits, and even touch on the more niche aspects like PPC and content marketing.

Semrush: The Ultimate SEO and Marketing Tool for 2023?

If you’re in the market for an all-in-one SEO and marketing tool, Semrush should be on your radar. It’s widely considered one of the best options on the market, with thousands of professionals relying on it daily for various tasks. But why should you consider making the switch to Semrush in 2023?

An Unbeatable SEO Toolkit

Semrush is an all-in-one SEO solution that offers a robust suite of features to help you optimize your website, track rankings, and conduct comprehensive competitor analysis. Its well-rounded offering makes it a strong competitor to Ahrefs, another leading SEO tool.

Semrush Pro, the entry-level plan, provides access to over 40 advanced tools for digital marketing, SEO, content marketing, PPC, and social media management. With Semrush, you get in-depth data on your site’s performance and your competitors’.

Semrush’s content marketing tools include content performance reports to help you analyze how your content ranks and performs. Some of the key things you can track in the reports include the following:

Key Features

Looking for a comprehensive analysis of SEMRush’s best features? Look no further than our table, which breaks down the top features of this all-in-one marketing suite, including keyword research, competitor analysis, site audit, and more. With ratings ranging from 3 to 5, you’ll get a clear picture of what makes SEMRush a top choice for SEO professionals and website owners alike.

FeaturesAnalysis of FeatureRating
Keyword ResearchSEMRush’s keyword research tool is comprehensive, providing detailed analysis of search volume, competition, and related keywords.5
Competitor AnalysisSEMRush’s competitor analysis tool allows you to track your competitors’ rankings, backlinks, and advertising strategies.4
Site AuditSEMRush’s site audit tool provides a detailed analysis of your website’s technical SEO, identifying issues and offering recommendations for improvement.4
Backlink AnalysisSEMRush’s backlink analysis tool allows you to track your backlinks, identify toxic links, and monitor your link-building progress.4
Advertising ResearchSEMRush’s advertising research tool provides insights into your competitors’ ad strategies, including ad spend, keywords, and ad copy.4
Social Media ManagementSEMRush’s social media management tool allows you to schedule and publish posts across multiple social media platforms, monitor mentions, and track performance.3
Content MarketingSEMRush’s content marketing tool provides recommendations for creating SEO-friendly content, including topic ideas, keyword analysis, and content optimization.4
Local SEOSEMRush’s local SEO tool provides insights into your local search presence, including local rankings, citations, and reviews.3
Mobile SEOSEMRush’s mobile SEO tool provides insights into your website’s mobile-friendliness and mobile search performance.3
PricingSEMRush offers a variety of pricing plans to fit different budgets and needs, with a 7-day free trial available.4

Here are the main things to know about Semrush’s keyword research tools:

Related keywords: Enter a seed keyword to find a list of related keywords. This helps you discover new keyword ideas and long-tail keywords to target. You can filter by word count, search volume, and difficulty in refining the results.

Keyword difficulty: See metrics like average monthly searches, ad position estimates, and keyword competition levels. The difficulty score ranges from 1-100 to represent how hard it will be to rank. This helps you find the low-hanging fruit and avoid overly competitive terms.

Search volume and trends: View search volume and trend graphs to see how popular keywords are now and how they’ve changed over time. This insight helps you choose keywords with steady or increasing search volume so they will continue to drive traffic in the long run.

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International data: Run keyword research for over 100 countries to find the best global opportunities or target specific regions. The localized data will be more accurate for search trends and difficulty in your chosen countries.

The keyword research tools provide a lot of strategic insight to find the best terms to target for your content and SEO. Combined with the related keywords and difficulty data, you can uncover untapped opportunities to reach more searchers. Does this help summarize the key things Semrush’s keyword research tools offer? Let me know if you have any other questions.

Competitor Analysis: Analyze how to track competitors' top keywords, ads, and backlinks

Here’s how you can analyze your competitors with Semrush:

Top keywords: See the organic keywords your competitors rank for in top positions. This shows you the keywords that work well for them so you can target similar terms. You can also find opportunities where you may be able to outrank them for certain keywords.

Paid ads: View your competitors’ ads to see what terms they buy and how much they spend. This gives you insight into their marketing strategy so you can determine if it makes sense to bid on similar terms or take a different approach.

Backlinks: Analyze the backlinks pointing to your competitors to find high-quality sites linking to them. Then you can reach out to those same sites to request backlinks or get ideas for other authoritative sites that may also link to you. Evaluating competitors’ backlinks helps you discover new link-building opportunities and strategize a more effective strategy.

The competitor analysis tools provide a wealth of strategic intelligence on what’s working for other businesses in your industry. Rather than guessing how to approach SEO and content marketing, you can get competitors’ ideas and inspiration and then improve their strategies. 

Content Marketing: Evaluate content marketing tools like trending content ideas and content performance reports

Here are the main Semrush content marketing tools to evaluate:

Trending content ideas: Get suggestions for content ideas based on trending topics in your industry or areas of expertise. This helps you create content on relevant, high-interest subjects with a better chance of attracting attention and traffic.

Content headlines: Generate headline ideas for your content to find options that will grab attention. You can specify keywords or topics to include to get headlines tailored to your needs. Testing different headlines can help increase clicks and traffic to your content.

Content performance: Track how your content ranks in search engines, the traffic it generates, and other metrics like time on page and bounce rate. This shows you what’s working, what isn’t, and how to optimize underperforming content or create more content like your top performers. The reports help you improve your content promotion and creation strategies over time based on accurate data and insights.

Overall, Semrush’s content marketing tools provide trending ideas and actionable insights to create a steady flow of traffic-driving content. With the tools, you can keep a finger on the pulse of your industry and audience and data-driven recommendations to boost your content performance.

SEO Site Audits: Discuss how to run site audits to check for issues and get recommendations

Here’s how to run SEO site audits with Semrush:

Enter your website URL: First, enter the website URL you want to audit. Semrush will crawl and analyze the site for any SEO issues or errors.

Check for issues: The audit will flag any problems it detects like broken links, duplicate content, mobile-friendliness issues, crawl errors, etc. It provides details on the issues and recommendations for fixing them.

Filter and sort: You can filter the results to show only certain types of issues or sort them by severity to prioritize what to tackle first. This makes it easy to navigate and organize the findings.

Fix errors and re-audit: Once you fix any issues, you can run another audit to check if you resolved everything. Rerun the audit as often as needed to catch and fix problems and keep your site running in top SEO shape.

Semrush’s SEO site audits help you identify technical, mobile, and content issues that could be hurting your rankings or traffic. By proactively running audits and taking action on the recommendations, you can optimize your site’s SEO and user experience.

Link Building: Examine how to find new link-building opportunities and analyze backlinks

Here are the main ways to use Semrush for link building:

Find opportunities: Enter your target keywords or competitor URLs to get a list of sites linking to them. This shows you authoritative sites linking to related content that you could also request links from. You can also get link-building ideas from trending industry news and influencers.

Analyze backlinks: Analyze the backlinks pointing to your site or competitors’ sites. See the anchor text, domain rating, and other metrics to evaluate the quality of different backlinks. This helps you find opportunities to earn high-quality links and remove or fix low-quality ones.

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Track link growth: Monitor how your link profile grows over time. Set up custom alerts to notify you when you earn or lose links so you can stay on top of your link-building impact. The data helps you see what’s working and when to change your strategy.

Semrush provides a lot of helpful insight to locate and secure links strategically. From finding new opportunities to analyzing and evaluating backlinks, the link building tools help you gain an edge in search engine rankings and traffic. 

Organic Traffic Estimates

Semrush Organic Traffic Estimates

SEMRush enables you to predict the organic traffic to anticipate from your website. This is achieved by examining the keywords chosen, their rankings in search outcomes, and their monthly click volume. The instrument then contrasts this data with comparable sites to deduce an average of what to anticipate.
The Organic Traffic Predictor is an excellent method to grasp the traffic you’ll obtain from Google without waiting for actual statistics!

Google Webmaster Tools

It is a complimentary tool by Google that permits you to oversee your site’s performance in search outcomes. It also lets you submit sitemaps, manage crawl errors, and view other data about your site.
This instrument is a superb means for novices to start with SEO since it offers fundamental data about your website’s ranking on Google search results pages (SERPs). Use the data given by GSI to evaluate further your website’s success in search engines like Bing or Yahoo!

Conducting Competitive Analysis with SEMRush

Performing Competitive Analysis is ideal for ascertaining your website’s strong and weak points. The SEMRush instrument lets you observe how your competitors fare concerning organic search rankings, traffic quantity, and more. You can also use it to discover new tactics to enhance your site’s performance. How often should you conduct the competitor evaluation? It’s advised that companies perform this kind of study at least once each month or even more frequently if required (for instance, if significant changes have occurred).

Long-Form Content

Long-form content is a type of content that has been written in a way that allows it to be read and understood by the reader in one sitting. This can include blog posts, articles, white papers, and ebooks.
Long-form content has many benefits, including:

  • It’s easier for readers to understand your message because they don’t have to keep going back and forth between different pages or sections when reading it.
  • Longer pieces are more likely to get shared on social media platforms such as Facebook or Twitter because they provide value for the user who wants more information about what you’re writing about than just a short article would offer them (in other words – there’s less room for error).

SEO Ranking Strategy

SEMRush is an excellent tool for SEO ranking strategies. It’s free, easy to use, and has many helpful features.

Benefits of Using SEMRush for SEO Ranking Strategies:

  • You can see which keywords are performing well for your competitors and what they’re doing differently than you are. This will help you create an effective keyword strategy to improve your rankings in Google search results pages (SERPs).
  • You’ll also be able to see which websites link back to yours so that you can reach out and ask them if they’d like their link removed or changed from nofollowed links into followed ones (which means they pass along some of their authority).

SEMRush is an excellent tool for link-building opportunities. You can use the backlink analysis to find links relevant to your niche and then reach out to the owners of those sites, offering them something in return for a link back to your website.
Also, SEMRush has a handy feature called Link Profiles, where you can see all the websites linked to any domain name or website. This allows you to quickly identify potential partners who may be interested in doing business with you or exchanging links with each other.

The Pros and Cons of Semrush

As with any tool, Semrush has its strengths and weaknesses. Let’s take a closer look at some of the most notable advantages and disadvantages of Semrush.


  • Comprehensive SEO toolset
  • Accurate keyword research
  • Powerful site audit capabilities
  • Extensive backlink analysis
  • Effective content marketing features
  • Competitive analysis tools
  • User-friendly interface


  • Steeper learning curve than some competitors
  • Pricing can be prohibitive for smaller businesses
  • Some features may have limited use for certain users

Semrush Pricing Plans

As of today, the current pricing plans for SEMRush are as follows:

Pro Plan: This plan costs $119.95 monthly or $99.95 annually (per month) and includes access to all of SEMRush’s tools, with a limit of 5 projects, 500 keywords to track, and up to 100,000 pages to crawl per month.

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Guru Plan: This plan costs $229.95 monthly or $191.62 annually (per month) and includes everything in the Pro Plan, with a limit of 15 projects, 1,500 keywords to track, and up to 300,000 pages to crawl per month. It also includes historical data, branded reports, and extended limits for some of SEMRush’s tools.

Business Plan: This plan costs $449.95 monthly or $374.95 annually (per month) and includes everything in the Guru Plan, with a limit of 25 projects, 5,000 keywords to track, and up to 1,000,000 pages to crawl per month. It also includes white-label reports, API access, and extended limits for all SEMRush’s tools.

Semrush compare pricing plans

SEMRush also offers a 7-day free trial for any of its plans and custom enterprise plans for larger businesses with unique needs.

While the pricing can be a deterrent for some, it’s essential to consider the value you get from using the tool. With access to a wide range of features, Semrush can help streamline your marketing efforts, potentially saving you time and money in the long run.

Keyword Research with Semrush: Stay Ahead of the Competition

Keyword research is a critical aspect of SEO, and Semrush excels in this area. With Semrush’s Keyword Magic Tool, you can quickly find the best keywords to target, along with essential data like search volume, keyword difficulty, and more.

How to Use Semrush for Keyword Research

  1. Go to the Semrush dashboard and enter your target keyword in the search bar.
  2. Select “Keyword Magic Tool” from the dropdown menu.
  3. Analyze the results, filtering by search volume, keyword difficulty, and other relevant metrics.
  4. Semrush’s “Keyword Analyzer” to further refine your list and export for later use.

Auditing Your Site with Semrush: Find and Fix Problems

A thorough site audit is crucial for optimizing your website and identifying any issues hurting your rankings. Semrush’s Site Audit tool makes it easy to comprehensively analyze your site’s performance, from technical SEO to on-page optimization.

How to Use Semrush for Site Audits

  1. Navigate to the “Site Audit” tool in the Semrush dashboard.
  2. Enter your domain and click “Start Site Audit.”
  3. Review the generated report, highlighting broken links, duplicate content, and more.
  4. Use the provided recommendations to address the identified issues and improve your site’s performance.

Semrush vs. Ahrefs: Which SEO Tool is Right for You?

When it comes to choosing an SEO tool, one of the most common comparisons is Semrush vs. Ahrefs. Both tools offer a comprehensive suite of features, so the choice may come down to personal preference and specific needs.

Key Differences

  • Semrush tends to excel in keyword research and content marketing, while Ahrefs is known for its backlink analysis capabilities.
  • Ahrefs has a slightly more user-friendly interface, but Semrush offers a greater range of features.
  • Semrush provides more robust PPC tools and an extensive content marketing toolkit, which Ahrefs lacks.


Final Thoughts on Semrush: Is it Worth the Investment?

In conclusion, Semrush is a powerful and comprehensive SEO tool that can benefit businesses of all sizes. Its extensive features, competitive analysis capabilities, and user-friendly interface make it valuable to any marketer’s toolkit. While the pricing may be a barrier for some, the long-term benefits of using Semrush could outweigh the cost. If you’re still unsure, take advantage of Semrush’s free trial to see if it fits your needs.

Ready to take your SEO and content marketing to the next level? Stop wasting time with ineffective strategies and get the insights you need to succeed. Sign up for a free 7-day trial of Semrush today to see how it can help you dominate search engines and traffic charts in 2023.


• Semrush Website – Semrush’s official website is a primary source to reference for details on features, plans, and resources:

• Semrush Blog – Semrush’s blog contains a range of resource articles, case studies, and tutorials on how to use their tools for SEO and content marketing:

• G2 Crowd Reviews – G2 Crowd aggregates user reviews and ratings to provide an overview of the pros and cons of using Semrush:

• Search Engine Journal – Search Engine Journal is a leading industry publication covering the latest SEO and search marketing news and best practices. Here is their overview of Semrush:

• Moz Blog – Moz is another authoritative source on SEO and marketing. Here is their perspective on pros and cons of Semrush for keyword research:

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