What is the best structure of a blog post?

It is not enough to have good writing and spelling when creating engaging posts. A suitable structure is also necessary. You should capture and retain your audience’s attention, having a comfortable input design for reading. To do this, you need to know the best structure of a blog post.

The quality of your posts is to be partially determined by the facilities you give the reader to assimilate the information. Therefore, your posts must provide comfort and usefulness in the general interests of the audience. You should be able to keep the visitor stimulated as the reading progresses. Otherwise, you won’t be able to transform it into a regular reader, let alone persuade him to perform the actions they aim for.

Your texts should be suitable for quick browses, where users can scan your Page before reading it in depth. This is how you’ll get your blog visitors to end up reading your articles in full and explore the rest of your portal. You need to include critical elements in the structure of your articles, which can serve to capture more attention in users.

If, on the other hand, a reader enters your site and doesn’t perceive these items, chances are they’ll end up uninterested and leave the Page. Therefore you need users to see a friendly structure, which invites them to continue reading.

What is the best structure of a blog post?

The structure of a blog post is fundamental. The structure will determine what kind of read you will have and how your readers will think about the topic. Unfortunately, most bloggers don’t use a perfect structure for their blog posts. They either start writing without an outline or write randomly. I think this ruins the quality of the blog post and spoils the experience because readers may get confused.

We have all wondered how those famous bloggers structure their posts. We know it doesn’t happen randomly. 

But what exactly is the secret behind the structure of an effective blog post? 

What exactly is the secret behind the structure of an effective blog post?

I had to find out, and so did Brian Dean, who also experimented on his blog. He knows things about success in content marketing that most of us don’t, and the results are outstanding. So here is a step-by-step guide to improving your blog traffic with this effective post structure. These five key elements in the structure of the articles will make your target audience pay more attention to the article. This means more conversions and more money for your business.

1. Introduction as a hitch

The introduction is an essential part of the text. It is the first thing users see when they enter a post. Introduce the theme, give details or information that will be important later. You can also use this area to make a captivating presentation of your article. You can even address some of the possible doubts about reading the title or even from the previous article.

Without the introduction, users will not know what to expect from the rest of the post. It is where you should immediately attract their attention and make them curious to read the following paragraphs. The key is to try to get your point across in the shortest possible amount of words. A practical blog post introduction should be from 4 to 10 lines long. This will allow readers to immediately find out what your post is about and why they should continue reading.

The introductory paragraph needs to clearly and accurately summarize the points you need to discuss in your article. To use it as a hitch to catch the user, you must leave defined the benefits of reading your post. Similarly, you’ll need to set the central premise to give the public an idea of the entrance’s development.

The information you can submit in an introduction indicates the measurable benefits you get from reading the article. What it’s like to make money, learn new skills, or getting more popular in a specific area.

This way, you’ll be convincing your readers that the information you’re presenting is valuable and capable of solving their problems.

The appropriate structure allows the quick scanning of the content, allowing the reader to have a brief idea of the value of the information it contains.

2. The use of sections – paragraphs

One of the most important aspects of long articles (over 300 words) is knowing how to subdivide them into sections. When a user finds the evenly sectioned text, the chances of them reading it ultimately increase.

It is best to synthesize your topic into four or five main aspects, with which you can make the sections of your entry. Develop each section in no more than 300 words and make sure that their respective subtitles are just as appropriate as the post title. Each subtitle must summarize the contents of its section and invite the user to continue reading.

Subtitles have to be optimized enough to tell a story in themselves. In this way, users will be able to carry the content just by reading these labels. Similarly, subtitles must be consistent with each other to best guide users’ navigation through reading.

3. Transitions

Sections of an article are not entities independent of each other, so there must be connections between them. With this, you will also be facilitating the reading of users, creating greater cohesion within the text.

It is best to include one or two connection phrases at the end of each section so that the reading is as smooth as possible. This allows users to explore your content more naturally, allowing for a greater understanding of your calls to action and a better perception of information.

In this way, the quality of your texts will have a greater appreciation to the audience, which will improve your reputation within the market. If you offer valuable and timely content presented eloquently and freshly, you can stand out more efficiently in your niche. This will also allow visitors to navigate your portal in greater depth to raise visits on the rest of your tickets.

An appropriate structure captures the reader’s attention from the beginning, preventing him from leaving the article before full reading.

By locating links or links in your posts, you’ll be favoring your blog in many ways. In the first instance, when you place links to other internal pages of your portal, you are using your content as a promotional tool. With this, you also have the opportunity to create an internal link structure, to improve your positioning in search engines.

On the other hand, by placing links in your posts, you can redirect users to external websites, allowing you to create relationships with other blogs. This way, you’ll be able to venture into link building to increase your exposure to different audiences.

With the location of links in a strategic and timely way, you can also improve the user experience on your portal. By redirecting readers to direct sources of information, you’ll be supplementing your texts with trusted data. If you place the right backlinks, you can also increase your page rank and page authority.

It is best to include only two or three backlinks per item and no more than once per section. This way, you will not be negatively affecting your web positioning, and you will be able to take advantage of the benefits of internal and external linking. Finally, you can also make a special section at the end of your posts, primarily dedicated to references. In it, you will have the possibility to include confirmable data sources for your users, thus improving their search for information.

5. The summary or conclusion as closure

The summary or conclusion as closure is important element in the structure of a blog post

There are two ways how you end a blog entry. The first one is a buildup to some point that supports the points you are trying to prove. As an example, even if you look at 4 tips on fixing blog content, there will always be at least one of them which can be improved upon further down the line since its behavior is problematic at the moment and can be solved by following another advice you will come across later on in your article. Whereas for an ending epilogue, you should summarize what you have told in the article and then resolve what did not make it into your article by giving specific resolutions for next time around.

Like introductions, epilogues are also necessary for any article on your blog. Instead of summarizing what you offer and raising your main premise, in conclusion, you can cite the solutions you gave the user throughout your text.

The best solution you can provide the reader is a conclusion that helps them get the most out of the article. The conclusion or epilogue can act as an introduction for those coming after or an explanation for those who came before, sharing the achieved results.

The visual format, font type, size, and color of your post’s conclusion should be the same as the introduction. This way, you’ll be delimiting the beginning and end of your article. You can also provide users with helpful information synthesized satisfactorily and comfortably.


When writing your content, you’ll need to consider these five critical elements in the structure of your articles. With them, you will be able to improve the browsing experience of your readers and your reputation within the niche. By applying these elements appropriately, you can attract a larger audience and expand your horizons. Likewise, you will express your ideas more clearly, and your message will effectively reach your readers.