Sustainable Content How To Create Content That Works For You

Sustainable Content: How To Create Content That Works For You

Learn how to create a sustainable content strategy. Take the time to carefully plan out a content strategy that will last and is full of relevant, high-quality content that has been curated. 

When it comes to creating content, we’re all guilty of falling victim to the trap of overdoing it. We might end up churning out pages upon pages that are either redundant or fail to provide value for our audience – resulting in them forgetting about us sooner rather than later!

But if you want to build your brand and get people to follow you, you need to ensure that every piece of content you make has an essential effect on those who read it. This is where sustainable content comes into play.

Sustainable content is a term used to describe content produced that considers the long-term health of your audience, organization, and industry. It means creating content that keeps people coming back for more and improves the chances of your message being heard. Sustainable content has many features—clear communication, high relevance for your audience, quality visuals, and formatting—but it all comes down to providing value through helpful information or entertainment.

Definition of sustainable content

Sustainable content is content that can be used for a long period. It’s also sustainable if it’s easy to update and maintain, so you don’t have to spend all your time maintaining the website or blog.

Sustainable content should also be easy to find and retrieve so that people looking for information on Google can find it easily if they search under relevant keywords.

Importance of creating sustainable content in today’s digital age

Sustainable content is a hot topic right now, and with good reason. We’re living in a digital age where the amount of content produced daily is astronomical–and it’s only getting bigger. According to Forbes, over 2 billion blog posts were published in 2016 alone! That’s more than 4 million new blog posts every single day!

There are two main reasons why creating sustainable content is so important:

1) because it helps your business, and

2) because it helps your customers and the environment.

Purpose of the article

As you may have noticed, the world is going through some changes. And one of the most significant changes is how we consume content. People are looking for ways to create sustainable content that works for them and their businesses.

So what exactly does sustainable content mean? It’s any media that can be used repeatedly without losing its value or effectiveness over time (i.e., it’s not ephemeral). In other words, if your goal is to create something people will keep coming back to, then sustainable content is vital!

What is Sustainable Content?

Sustainable content is a term that Joe Pulizzi popularized in 2009. He defines sustainable content as:

  • Relevant – Content that’s relevant to your audience and their needs.
  • Applicable – Content that provides value to your audience, whether information or entertainment.
  • Engaging – People want to interact with your brand because they see you as an authority on the subject matter you’re covering (in other words, they trust you).

Explanation of sustainable content

Explanation of sustainable content

Sustainable content is the kind of content that’s going to keep your audience engaged and coming back for more. It’s not just any old piece of writing but a carefully planned series of articles, blog posts, or videos that work together to tell one story.

Sustainable content has several benefits: it helps you build trust with your readers by providing them with valuable information about your business; it establishes yourself as an authority in your field; and it allows you to earn links from other sites–which in turn boosts search engine rankings (and traffic).

The key characteristics of sustainable content include the following:

  • Consistency – Each piece needs to be consistent with the others so that readers know what they’re getting each time they visit your site or subscribe via email.
  • Clarity – Each piece should be easy enough for anyone interested in what you have to say about sustainability practices at work/school/home etc…

Benefits of creating sustainable content

Sustainable content will benefit you, your customers, and your brand for years to come.

Here’s why:

  • Your business will be able to focus on creating the best possible experience for readers. This means more time spent on producing high-quality content that offers value in the long term rather than just trying to get people through the door as quickly as possible to make money off them now.
  • Your customers will have an easier time finding the information they need because it’s all in one place–your website or blog–instead of having to search through multiple sources (like Google), hoping they find what they’re looking for before giving up and going somewhere else entirely!
  • Readers are happier when they know exactly where their favorite brands stand on issues such as sustainability vs. convenience; local vs. global impact; etc., so once again, this leads back to making sure those conversations happen within those channels where everyone can see them happening too!
What is storytelling in content marketing

Characteristics of sustainable content

Sustainable content is relevant, timely, and engaging. It has to be easy for your audience to find and share and read, understand, and act on.

It’s not just about creating a piece of writing that looks good; it’s about creating something that works for you over time.

How to Create Sustainable Content

How to Create Sustainable Content
  • Research and planning
  • Identifying target audience
  • Determining topics and themes
  • Writing and Editing
  • Creating high-quality content that meets your goals

Research and planning

Before you start writing, it’s essential to do some research. You need to know your audience, what they want, and how they like to consume information.

This can be done in several ways:

  • Study the competition. Look at what other companies in your industry are doing with content marketing and see what works for them. Also, look at the content that doesn’t work so well–what did people not like? What could be done differently?
  • Know what’s working for you right now (or not). If you’re already producing any content on an ongoing basis, take note of which pieces have been successful and why; also, keep track of any negative comments from users so that when planning new pieces of work in future months/years/decades (depending on how long-term your strategy is), these points will help inform future decisions about whether or not certain types of ideas would work better than others based on experience.

Identifying target audience

Reach out to your target audience
  • Define your target audience.
  • Know your audience.
  • Know your customer.
  • Who are you talking to? Who do you sell to, market to, and reach out to on social media?
  • How can you define them in terms of demographics (age, gender), psychographics (interests), and geographic location so that you can create content that resonates with them better than any other brand/organization in the same space as yours does right now!

Determining topics and themes

With a solid understanding of your audience, you can now identify the topics and themes that are relevant to them.

  • Identify the problem you want to solve: What is your target audience struggling with? What are their needs and concerns? What do they want help with?
  • Find out what your target audience wants: How can you provide value by solving these problems and meeting these needs? How can this be done in an authentic way that speaks directly to their concerns, interests, or passions?

Writing and Editing

Editing is a vital part of the process, and ensuring you have a good editor is essential. It can be done by someone other than the author, but it’s also possible that you might want to do some editing yourself (I like seeing my work through another set of eyes).

The most important thing is that your editor understands what makes content sustainable: they should be able to help you create something that resonates with your audience and keeps them coming back for more.

Creating high-quality content

What is high-quality content?

High-quality content is useful, interesting, and engaging. It helps your readers learn something new or solve a problem they’ve been having. In other words, it solves their problems by giving them the information they need in an easy-to-follow format. The best part is that you don’t have to be an expert on anything in particular; you need good research skills and access to trustworthy resources (like us).

How do I create high-quality content?

There are several steps involved:

  • Research what people want from your industry or niche area by looking at what others have written about the topic; see if any gaps in knowledge could be filled with new research findings/ideas/perspectives etc., then outline these topics into blog posts or articles based on this information.
  • Write down key points from each stage of research so that it won’t take long for ideas to flow easily onto paper (or screen) when writing begins.

Optimizing for search engines

How to create content strategy, research, measure, promote, publish and optimize

Search engine optimization (SEO) is vital to digital marketing and content strategy. It’s the process of optimizing your website so that it ranks higher in search results. The better your page ranks, the more traffic you’ll receive from Google and other search engines.

Many different elements can be optimized to improve your site’s SEO–some of which we’ll cover later on in this guide–, but all those elements have in common is they need to be written with keywords in mind. Your content needs to include words and phrases that people are searching for if you want it to appear at the top of Google searches when someone types those terms into their browser window or voice assistant device like Alexa or Siri, who increasingly prefer conversational language over traditional keyword searches because it makes them feel less like robots!

Promoting and repurposing

You need to promote your content to get the most out of it. Use social media and other blogs, forums, and communities.

You might also want to include a link in email newsletters or magazines if they’re relevant to your audience.

Sharing content through various channels

You can share your content in a variety of ways, including:

  • Social media. Facebook, Twitter, and LinkedIn are all great places to share your blog posts. If you want to get more out of social media sharing, consider creating custom images for each position that include relevant hashtags and links to the original article (you can also use this technique on Pinterest).
  • Email marketing campaigns. Create an email list using MailChimp or another service, then send emails with links to your latest blog posts every time you publish something new! You’ll be building up an audience of people who have explicitly opted-in because they want updates from you, so they’ll be much more likely than random readers on social media sites or Google search results on pages that may not care as much about what’s being shared with them right now… which brings us nicely onto our next section.
How To Promote Your Blog To Increase Traffic And Grow Your Audience

Repurposing content in new and creative ways

Repurposing content is a great way to use old content and make it useful for your audience. You can repurpose old content in many different ways, and here are just a few examples:

  • Use your existing blog posts as social media posts.
  • Make videos from old blog posts or articles by recording them on tape and then uploading them as part of your YouTube channel’s library of videos.
  • Create podcasts based on past articles or interviews with other people (if you have permission from the interviewees).
  • Create an infographic from one of your blog posts that would be interesting visually but doesn’t need too much text explanation because readers can easily see what’s going on in their minds when they look at the visual representation provided by an infographic rather than reading through paragraphs upon paragraphs explaining everything in detail!

Examples of Sustainable Content

Examples of Sustainable Content
  • Blog posts
  • Infographics
  • Videos
  • Podcasts
  • Lists of sources used in the article

Blog posts

Blog posts are a great way to engage with your audience, build trust and authority and promote your products and services. They’re also relatively quick and easy to create, which means you can write lots of them!

If you want to start blogging but aren’t sure where to begin, here are some tips:

  • Write about topics that interest people in your niche (or even outside it). You might be surprised by how much traffic comes from outside-the-box cases! For example, when we wrote about the history of dog breeds on our blog Barking Up The Wrong Tree, we got tons of attention from people who had no idea they were interested in such things until they read our post–and now they’re regular readers because they enjoy our content so much.
  • Be consistent with posting frequency.
  • Include photos or videos whenever possible; this help make posts more shareable on social media. 
  • Use keywords related to what people search for online when writing titles/headlines so that search engines pick up those terms when Google indexes them


Infographics are a great way to convey your message in an easy-to-digest format. They can be used to communicate complex information in a way that’s engaging and interesting, which makes them perfect for sharing data and statistics on social media. Infographics are also ideal for explaining how something works or why it’s important; for example, if you want to explain why sustainable content is essential for businesses (or just plain old humans), an infographic may be right up your alley!

If you’re looking into creating infographics yourself but don’t know where to start, here are some tips:

  • Consider the audience before starting any design work. What do they already know? How much time do they have? Do they prefer text over images? These questions will help guide your design decisions later on down the line when putting everything together into one cohesive unit.
  • Consider using multiple visualizations throughout each piece rather than relying on one type alone.
  • Don’t forget color schemes; these should complement each other instead of competing against one another. Make sure both elements work well together before making any final revisions.
  • Be consistent throughout all pieces; don’t switch styles halfway through because this could confuse readers who haven’t yet grasped what kind of content they’re reading at first glance (and thus won’t stay engaged long enough).


There are many different types of videos that you can create, including:

  • Marketing and promotion videos. These promote your business, product, or service by demonstrating its benefits and features. They can also be used for customer testimonials or case studies.
  • Training and education videos. This type of content helps teach people how to use your products/services effectively, including step-by-step guides on installing a new software update or setting up a new piece of technology in their homes (e.g., smart TVs). It’s also great for providing information about specific topics related to the industry, such as healthcare tips if you’re selling medical equipment!
  • Storytelling videos. These are entertaining stories that tell exciting tales about real people’s experiences while using one of your products/services; they often include interviews with customers who have had positive experiences but could still benefit from additional training materials, which would allow them greater control over their lives.”


Podcasts are a great way to get your content out there, but they can be tricky to create. Whether you’re hosting your podcast or just listening to others, here are some things you may not know about this medium:

  • Podcasting is not new–it’s been around since 2004! But recent studies show that listenership has grown exponentially over the last 5 years and shows no signs of slowing down anytime soon.
  • If you’re looking for inspiration about what podcast would suit your business or organization, check out what others are doing with theirs! For example, NPR does a fantastic job with their podcasts; from This American Life (which I love) down through shows like Planet Money and How I Built This (which covers entrepreneurs’ stories), they’ve got something for everyone! And if those aren’t enough options, then check out our list below, where we’ve curated some great ones ourselves:
  • The Tim Ferriss Show: Entrepreneurial wisdom from Tim Ferriss himself, who interviews industry leaders including Tony Robbins & Ray Dalio, among many others;
  • Business School Basics With Robert Glazer: A great place if you want tips on how best to practice management skills such as delegation & communication within any company structure;
  • The Science Of Successful Marketing With David Meerman Scott: Learn how effective marketing works so well by applying principles such as storytelling techniques to daily tasks like blogging posts;
How to Write Niche-Specific Content that Sells

Summary of key points

  • Sustainable content is essential. It’s a strategy that will help you build a loyal audience and keep them coming back for more.
  • There are key characteristics of sustainable content:
  • It’s practical, relevant, and valuable to your audience.
  • It helps them achieve their goals (and yours).
  • It’s easy to find and engage with on social media platforms like Facebook or Twitter.

Final thoughts on the importance of sustainable content

The importance of sustainable content is evident. It helps you build a long-term relationship with your customers and get more traffic to your website, which can help grow your brand.

If you are looking for ways to improve the sustainability of your business, we hope this guide has been helpful!

Start creating sustainable content

Start creating sustainable content

If you are looking for ways to improve the sustainability of your business, we hope this guide has been helpful! If you are looking for ways to improve the sustainability of your business, we hope this guide has been helpful! There are many ways to create sustainable content that can help you build a long-term relationship with your customers and grow your brand.


Your content strategy should reflect your brand and align with its goals. This includes ensuring it is viable long-term – not just now and then when crisis strikes!

This article is an excellent place to start if you’re looking for ways to create sustainable content. We’ve outlined some best practices for creating high-quality content to help you reach your audience and grow your business. The key is to think about what people need from you and how best they can receive it–and then deliver on those promises!

Always keep in mind that effective content marketing is about more than simply crafting a blog; it’s about crafting an experience. And if you truly want to create something special, consider taking advantage of some of these innovative approaches!

Are you currently working on creating a cohesive plan for your content? Share your thoughts and experiences with us! We’d love to hear from those who have been through it before or those who are innovating today.


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