This article will help you understand how to boost the ranking of an existing page on search engines and keep the page visible to new visitors.
You’ve got a killer website with lots of great content, but you do not see the traffic you’d like. If your site is new, it’s natural to assume that it will take some time for the search engines to find and index your pages. But if your website has been around for a while, there may be more you can do to help it rank higher in search results than simply waiting for Google or Bing to discover your content.
Here are some valuable tips on how to boost the ranking of an existing site on search engines:
1. Inject your keywords into your page’s URL
It’s crucial to use your keywords in your URL because Google looks at the URL of your page and decides what words and phrases to use when it’s trying to rank your page. If the keyword you want to rank for isn’t in the URL, Google won’t use it to help you rank better.
Hint: Use the query parameter in the URL to make sure your keywords are precisely where they need to be. Look at how many key phrases are in the URL and how many of those words are your target keywords.
When the Webmaster Help forums were first created, they were seen to get help and advice from other site owners and webmasters. They exist for the same reason Google’s reverse keyword library exists — to help your site win so you can get more visibility, traffic, and ad revenue.
If keyword stuffing has gone too far, then you may want to take a look at your site’s URL.
Google and Bing have a feature called Page Authority, which tells you how much authority (or trust) a page has. A great example of a prominent, authoritative page is Netflix’s “The Queen’s Gambit” page.
There are three “keys” that matter most when it comes to determining what authority your page has:
Okay, so if you were planning on adding your data-driven website (API, CMS, reports, etc.) to Alexa or Search Console, you could go ahead and do it. But if you’re sleeping on the bed, dreaming of a bed, you haven’t yet had. It sure would help to know how Alexa decides what search results will show up next to your site.
Here are the answers you should expect by answering both these questions for your site:
Setting up a metadata (or meta) file is essential for Google and Bing to know what metadata you want them to show next to your site.
2. Use your keywords and other related words in the page title
The page title is the first thing visitors see when they arrive on your website, so you should utilize it to your advantage.
Your page title should contain your most essential keywords and other relevant phrases. But there are a lot of things you can do with the title. You can enhance it to help Google or Bing find your material, make it more engaging, and improve the chance people will click on it.
The most frequent thing individuals do on their websites, according to Google, adds keywords like “how to” and “best.” If you want search engines to index and rank your material, you need to include enough keywords that connect to the primary topic of your website.
When you do your keyword research (using the right tools), you may find any page your site has listed a keyword as having resulted in traffic has decreased. You may also discover more people are using one keyword as a keyword plus many related terms. To investigate what words are also performing exceptionally well, consider checking out the most popular SEO terms. When you research keywords and the most popular keywords, the picture of your page might look a little cluttered, search engines would rather see a listing of the queries people are looking up than thousands of keyword variations with no relevance at all. This is where keyword research comes into play, allowing you to control the exact words or phrases displayed on your page.
One of the best things you can do for your site is making sure it ranks for all the search queries you list as top results. You can do this by adding these questions to your page title. This reduces the likelihood people will have to scroll without finding your specific keyword. This, in turn, improves the likelihood people will click on the page titles containing these helpful search queries.
3. Use your keywords and other related words in the meta description
The meta description appears in search results and is a way for you to tell users what your page is all about and draw them to click through to your site. Using your keywords and other related words will help people find your page in search results and entice them to click through to your site.
To improve your sitemaps and search engine rank, be sure to include a complete description of your site in search results. This can consist of a URL and contact information for your contact page, a picture of your website, biographical information for your employees, any release information, a map of your office, and more.
Imagine seeing search results like these:
There are resources around the internet for new websites that can help you create a meta description for your new site. This includes Anarky, a free website tool, and free online tools like Tika, which can help you create SEO-enabled website titles and descriptions.
Include the word “site” in your meta description and underline it for visitors to read quickly.
One page on your site could be vulnerable to a lot of traffic that could be redirected to a competitor’s site. According to SEMRush, 19% of website visits go to competitor websites, most likely because they’re located near an internal keyword phrase or keyword phrase that your new website is related to.
So the best place to improve the ranking of potential sites landing on your site is right on your home page. You should include all the information your competitors or potential competitors want when thinking about visiting your site. This will ensure your site sees the same traffic that your site sees and builds credibility as a resource for potential competitors.
While many are aware of Facebook’s news-aggregating policy, not everyone knows how Google and Bing use this news data to create rankings for your site. There are tools such as Web Console and intelligent that can help look at the data shared with Google.
4. Keep up with any changes to Google’s algorithm for search
Google’s algorithm is constantly evolving and is unpredictable. There’s no way to know for sure what it’s going to do next, so it’s essential to keep up with any changes to the algorithm. And if you’re a content marketer, you’ve got a lot of options to share with them.
Check your site’s crawl stats.
Even new websites have some level of crawl errors that might not be obvious from your analytics. Search engines like to crawl and index pages that are, at their core, static pages. Whether it’s a page where you only add content once every 2 months or a page where the content is static, but you don’t necessarily update the code on it, search engines want static pages.
The first barrier to crawling and indexing another page is having the proper infrastructure set up to send the search engines the correct information. For example, let’s say that you have a Facebook page, but you don’t have any content on the page. If you log in to your site’s admin panel and check the URL column for home.facebook.com, you might notice that the path to that page does not include your login information. You’d assume that the search engines won’t index a page that won’t let them in. However, even an unlogged-in user will need to connect to Facebook to access its pages, so it’s likely the search engine spiders to your page.
And that’s not the only issue at play. Besides being static, the Facebook page you’re working on is also on an invalid domain name. Digging through your domain reports can sometimes reveal falling page counts or other problematic issues. You’ll also find further clues in your ranking data.
5. Avoid aggressive SEO that can harm or even penalize your website
Using aggressive SEO techniques can be tempting, but it can harm your website in the long run. You don’t want to do anything that will cause your website to be penalized by search engines. When you do SEO correctly, search engines will love your website and rank it highly.
This will take some time and is a slow process. Google takes several elements into account when evaluating your site’s quality, such as your pages’ linking structure and HTML structure. They may take up to 30 days to process a site’s content for quality; after 30 days, search engines begin removing old content. Here’s what you can do to speed up the process.
Google has come a long way when it comes to web quality. From Google’s Page Quality Evaluator, you can see where pages are receiving poor marks. Do a quick search on your site to see if there’s anything outdated, poorly structured, or mixed in content. You can also see where a page ranks in search engines if you use the Backlinko blog, which ranks each factor.
Before you begin tinkering with any of these elements on your site, you should first make sure it’s performing optimally. That includes page speed, accurate and up-to-date information on updating plugins and themes, and dependability of domain names.
6. Update Your Content Regularly
Content updates are one of the greatest methods for companies to acquire more visitors and leads. They may improve search engines with excellent backlinks, and they can help you remain connected with your consumers. Due to the ever-changing nature of the internet, it is practically difficult to predict precisely when or where a blog post will be published. However, with most bloggers understanding that updating their material frequently is essential (and free), this article should help you get started.
Suppose you regularly create high-quality content and link acquisition methods but don’t get ranked. In that case, your material may not be producing enough traffic to warrant the time and effort needed to generate it. The easiest approach to solve this is by frequently updating your blog with new, helpful material. In addition to constantly posting fresh material, consider these strategies for improving your search engine position.
7. Create cornerstone pages
Creating foundation pages for your websites is an important SEO practice. Not only do they give search engine robots a chance to crawl and index your site, but they prevent potential users from stumbling onto an empty page. Think of them like virtual home pages—you want to make sure visitors know exactly what direction they should head in when searching for something on Google.
Traffic to your blog is a crucial factor in rankings. While most bloggers agree that creating a blog and having an active presence on social media is critical for getting traffic, another element can significantly affect your visibility: content marketing. Once you understand the importance of content marketing and the types of posts that have the best potential to draw in targeted visitors, you can start creating key pages on your website that will attract people looking for specific information.
8. Create snippets
Get outside help if possible for producing website content that will be of high quality. You’ll have support on your path to SEO if you have a public website, but you can also tap into the help of contractors or even domain experts.
Your web pages rank well in search results if they’re accessible and detailed, which is why developers create snippets of content to make their sites more user-friendly. Google favors extended, powerful snippets that explain the main points in an easily understood way.
The Google Advanced Search gives you the best right now ranking in a couple of rankings sites, but this can be improved. This means that you can use advanced tools to add snippets for you to your site, which will have a better chance to get your content seen faster. It can also attract more visitors who see your content in the search engines and stay later on your site when categorized as an expert.
If your website is a blog, snippets are a great way to bring relevant content to your page. Google will show you snippets when you search for something like a blog, blog post, content update, or blog post about. Review your blog to make sure you are covering a topic that is important to your target audience.
The number one position on a Google search enjoys a whopping 33% of the traffic. Here are our top ten tips for improving organic traffic and page ranking.
It’s important to know where you currently stand in Google’s search results. By understanding this information, you’ll be able to see where you need to improve. It would help if you used a targeted mix of both broad, exact, and long-tail keywords. Using buyer personas, a website is two-five times more effective and easier to use by targeted users.
Organic reach is how people search for your product or service. To improve your organic search ranking, focus on a copy that appeals to humans. Your title tag is a valuable piece of metadata for search engine bots to crawl. Since Google’s Panda algorithm update back in 2011, marketers must focus on creating the best user experience possible to rank well.